Quickly Compare 2020's Top Digital Marketing Courses
Find the right course to further your digital marketing career. Compare options for Digital Marketing, SEO, SEM, Social Media and more. Save time, and put your money to good use, by selecting the right course for your digital marketing career here at Course Peek.
You've mastered the fundamentals of using Google Ads for marketing campaigns. Want to ensure that you're leveraging all that this popular pay-per-click (PPC) advertising analytics tool has to offer? In this advanced course, Michael Taylor helps you take your Google Ads knowledge to the next level.
Cost: A$14.99 Original Price A$124.99 Discount 88% off
The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).
Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains how to create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.
Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
Course Provider: The Chartered Institute of Marketing
This advanced course taught by Graham Hansell for the CIM offers an in-depth look at the principles and techniques of conducting successful digital marketing campaigns, with a focus on pay-per-click advertising across the major platforms.