Quickly Compare 2020's Top Digital Marketing Courses
Find the right course to further your digital marketing career. Compare options for Digital Marketing, SEO, SEM, Social Media and more. Save time, and put your money to good use, by selecting the right course for your digital marketing career here at Course Peek.
Search engine optimisation (SEO) refers to the implementation of best practices to generate website traffic via high search engine rankings. It involves many techniques such as keyword research, link building, and on-page optimisation.
Course Provider: The Chartered Institute of Marketing
This course builds upon CIM’s introductory search engine marketing (SEM) course. Here, students will be equipped with the skills they need to work as an SEO professional, particularly SEO tactics that will help them win new customers, help existing customers find what they are looking for, and build an online business that is profitable and sustainable. These include planning an SEO campaign, researching for keywords and competitors, measuring outcomes, and on-page and off-page SEO strategies that help increase search engine rankings, traffic, and online sales.
Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better.
Search is at the core of our day-to-day. We explore everything from finding a local coffee shop to conducting in depth research with simple search queries. So SEO expertise is crucial to thrive in today's digital marketplace. In fact, many growth strategies and marketing ideas hinge off sound search optimization skills. Hi, I'm Brad Brad Batesole, Chief Learning Officer at Madecraft, a former tech CMO, and I've had the pleasure of building SEO strategies for some of the biggest brands over the last 15 years. Through our time together, I'm going to walk you through a deeper layer of SEO. The ever changing world of search presents complex challenges. SEO isn't really a skill, but rather a combination of many skills. Excelling at SEO requires the ability to understand all of the multi layered components that contribute to a site's ability to rank well. So with that said, my goal for this course is to give you an in depth look at one of these components, search factors. Essentially the factors that contribute to how and where your site is displayed on Google's results page. We'll cover the current state of modern search engines, how people are searching, what you need to be doing, and dig deeper into what goes on under the hood to make all of this possible. So, let's get started.