This is one module offered independently out of the Analytics Certificate course, teaching the fundamentals of analytics and the appropriateness of tools and skills to specific analytics challenges, and examining relevant case studies.
You will learn to apply basic analytics principles and definitions, investigate analytical tools and techniques, identify the role the analytical lifecycle plays in solving problems and setting objectives, explore business analytics and its value to organisations, share and draw insight from analytics results, and you will examine emerging trends in analytics.
You will examine a number of case studies to gain real-world insight into the power of analytics, and you will have a chance to become acquainted with the most important tools used by professional digital marketers to assess the success of their online strategies.
The course offers self-paced training within 6 months, as well as a number of downloadable resources. A discount is offered for ADMA members.
Beginners interested in learning the basics of analytics for independent use; anyone managing a small business online and looking for information on the added value of analytics; bloggers and do-it-yourself business managers who are interested in figuring out the basics without a formal certification.
The course is taught by Annelies Tjetjep and Sonya Zecchin for the Australian Association for Data-driven Marketing and Advertising (ADMA).
ADMA is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today’s marketing industry.
The largest marketing and advertising association in Australia, ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.