A 1-day course from the largest marketing and advertising association in Australia, delivered either online or in-class, giving you the essentials of content creation and strategy, publication, management, optimisation and measurement.
Content marketing courses are essential to stay ahead of the content marketing game. In this content marketing strategy course you will examine all areas of content marketing, including content planning and strategy and the role it plays in digital, marketing and business strategies. Best practice case studies will walk you through all the components of an effective content marketing strategy. You’ll also focus on how to create, distribute and manage content, and how to measure the effectiveness and ROI of your content marketing strategy.
This content marketing training covers content creation and strategy, content publication processes, how to manage content and how to optimise content.
Consumers prefer to be engaged with a brand via a story or conversation, so the power of content is immeasurable. Through both in-class discussion and practical exercises, you will explore how consumer behaviour fuels this power and how you can develop your content marketing strategy to be just as powerful. Plus, learn how to properly measure its effectiveness.
Alternatively, you can cover this content online and broken down into the following modules:
Brand Side Marketers: Digital Marketing Specialists / Consultants that want to increase broaden their knowledge of, or specialise in content marketing; Product / Brand / Digital / Marketing Managers that have a solid experience in integrated marketing campaigns but need to understand content lead marketing strategies; Marketing Directors – that need to include content strategy in their overall communications planning.
Advertising Agencies: Agency side marketers at all levels that need to understand the role content plays in marketing communications.
Media Planners that need to have a comprehensive understanding of content marketing at a strategic level.
Fergus Stoddart and Richard Parker teach this course for ADMA.
ADMA is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today’s marketing industry.
The largest marketing and advertising association in Australia, ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.