Data Analysis for Marketers – Web Analytics Course by ADMA

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Level: Not Provided
Duration: 1 day
Delivery: Online
Certification: Not Provided
Cost: 682
Course Provider: ADMA


A 1-day course introducing you to the extensive possibilities for enriching your marketing through analysis. It is a short, but comprehensive examination of how big data, data management and processingwill add value to your business.

ADMA IQ’s Data Analysis course can help you find, convert and keep customers, whether you’re in planning, implementing or review mode.Through hands-on practice with a selection of easy to use, but powerful tools you’ll also discover that analysis is no longer reserved for specialists – any marketer with a reasonable grasp of numbers can do it. More specifically, you will learn how to assess data value and viability inside and outside your organisation, use data analysis to identify patterns and expose trends, gain insight from customer data for marketing strategy and communication purposes, understand how big data can be used to drive sales and how you can analyse it, adopt effective data management and processing practices, and use accessible and high-performance analysis tools to tackle the important marketing challenges.

Training Course Content

  • Preparing for analysis – goals, data sources, rules and processes
  • Using choice modelling to answer positioning and creative questions
  • Data visualisation for segmentation and customer journey mapping
  • Social media monitoring – unravelling the buzz
  • Web analytics – what are the most useful insights?
  • Media attribution – how to boost media efficiency
  • Learning by doing – pre-test planning and post-test review
  • Predictive analytics – right product, right time, right place

Who Is It For?

Marketers who want to understand how to use analysis to inform their marketing decisions; anyone who wants to have a go at tackling some simulated marketing challenges using a range of highly accessible and useful tools; agency and consultancy staff who want to enhance their own services by becoming “analysis-literate”


ADMA member




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About the Provider

Richard Pester, an independent digital marketer and consultant, is teaching this course for ADMA.

ADMA is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today’s marketing industry.

The largest marketing and advertising association in Australia, ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.

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