Digital Marketing Essentials – Course by ADMA

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Level: Beginner
Duration: 2 days
Delivery: Offline
Certification: Not Provided
Cost: 1685
Course Provider: ADMA

Overview

An offline course taught by ADMA experts for anyone with minimal knowledge of marketing essentials; it covers the principles and framework behind a digital strategy, platforms and channels to tailor for in your digital marketing and more.

The course explains all relevant elements to take into account when designing your digital marketing strategy, such as the processes involved in building a website and individual channels; the appropriate online media to achieve your objectives; how to incorporate social media and content as singular parts of your marketing strategy; how to harness the power of paid and organic search; the principles of email marketing; the importance of mobile and its impact on the digital landscape, etc.

Training Course Content

  • An overview of the digital landscape, including trends in online customer behaviour
  • The role of content and data in digital marketing
  • The channel options within paid media
  • The development and usability of websites
  • Email marketing and databases
  • New technology and tactics, specifically within mobile marketing and emerging media
  • how to effectively leverage the available tools in marketing for social media
  • Practical aspects of digital marketing and the role of agencies when campaign planning
  • Cross-media integration – tying it all together for acquisition and retention

Who Is It For?

Marketers who want to understand more around how digital works; digital technologists looking to understand and align to marketing goals; B2B and B2C marketers; client or agency side

Cost

ADMA member

928

Non-member

1685

About the Provider

ADMA (The Association for Data-Driven Marketing and Advertising) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.

The largest marketing and advertising association in Australia, ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.

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