An offline course taught by ADMA experts for anyone with minimal knowledge of marketing essentials; it covers the principles and framework behind a digital strategy, platforms and channels to tailor for in your digital marketing and more.
The course explains all relevant elements to take into account when designing your digital marketing strategy, such as the processes involved in building a website and individual channels; the appropriate online media to achieve your objectives; how to incorporate social media and content as singular parts of your marketing strategy; how to harness the power of paid and organic search; the principles of email marketing; the importance of mobile and its impact on the digital landscape, etc.
Marketers who want to understand more around how digital works; digital technologists looking to understand and align to marketing goals; B2B and B2C marketers; client or agency side
ADMA (The Association for Data-Driven Marketing and Advertising) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.
The largest marketing and advertising association in Australia, ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.