This ADMA course uses presentations, exercises and downloadable resources to explain how to improve traffic through SEO, common mistakes and how SEO can be incorporated into your marketing strategy with the most appropriate SEO tools.
SEO is the biggest traffic driver for most sites; and yet, most companies do not do SEO right. Search engines attempt to find content that is most relevant for their users’ queries, which is why you need to learn how to optimise content and how to signal to search engines that your website is relevant. For this you need to know what the consumers want, how they search for it online and how search engines attempt to match results to the users’ searches. This can be done with managing your keyword selection with research; optimising your architecture and design to match the search engine’s indexing algorithms; learning the essentials of linkbuilding; establishing authority and trust by acquiring visibility online; finding the right tools to automate and measure your optimisation results.
Search Engine Optimisation is simple in principle, yet it needs to make use of the best tools available in order for its implementation to be data-driven. In addition to teaching you the principles of SEO, the ADMA SEO Essential course will teach you how to use Google Keyword Planner, Google Trends, Google Webmaster, as well as other tools to improve search engine rankings, increase website traffic, and optimise for targeted keywords.
This is an entry-level course for marketing managers, copywriters, content managers, B2B and B2C marketers, agencies, business owners who wish to supervise or operate their own digital marketing divisions.
341 for ADMA members
451 for non-members
493 for ADMA members
679 for non-members
ADMA, the Association for Data-Driven Marketing and Advertising, is the largest marketing and advertising association in Australia, with over 600 corporate members (telecommunications companies, banks, energy providers, media companies, universities, airline companies etc.).
Mark Baartse, the course instructor, is Chief Marketing Officer for fashion e-commerce retailer Showpo and has almost 20 years of marketing management experience.
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