Social Media Marketing Essentials Course by ADMA

Level: Beginner
Duration: 1 day
Delivery: Online/Offline
Certification: Yes
Cost: 550
Course Provider: ADMA


An online or offline course offered by The Association for Data-Driven Marketing and Advertisingto help you discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.

This course will help you get up to speed with the latest trends, techniques and technologies in social media, andcraft your own social media campaign through planning, execution and optimisation. It will help you achieve the following skills:

  • Identifying all the major social channels
  • Employing effective social media planning
  • Tailoring content to the appropriate channel
  • Engaging the right consumer in the right space
  • Measuring and optimising your social media activity
  • Learning to plan social media and social media marketing tactics to achieve results

Training Course Content

In-class, the trainer will adopt a test-and-learn approach to help you discover how to use both the free and paid tools for monitoring content, task scheduling and automation for different social media executions, as well as how to measure performance and what to do with those results.

Alternatively, you can cover this content in the online social media marketing course and broken down into the following modules:

  • Module 1: The Social Media Landscape
  • Module 2: Campaign Analysis
  • Module 3: Campaign Planning
  • Module 4: Content Creation
  • Module 5: Content Distribution
  • Module 6: Managing Campaigns

Who Is It For?

Anyone responsible for planning and implementing their brand or organisation’s social media activity, including marketing/account executives, digital marketers, marketing/account managers, business owners; B2B and B2C marketers, client or agency side.



ADMA member





Payment Options



About the Provider

The course is taught by Alison Ray, Jane Woodley, and Tim Hill, social media experts, consultants and trainers. ADMA (The Association for Data-Driven Marketing and Advertising) is the principal industry body for data-driven marketing and advertising.

ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today’s marketing industry.

The largest marketing and advertising association in Australia, ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.

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User Reviews

· November 1, 2018

Very comprehensive course by the ADMA team. One of the best value for money courses I've taken.

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