Advanced SEO: Developing an SEO-Friendly Website

He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web—technologies like HTTP/2 and progressive web apps—will impact SEO.

Topics include:

• Improving site indexability and crawlability
• Creating your site architecture
• Picking a domain name
• Managing URLs
• Avoiding duplicate content with canonical URLs
• Using site tags
• Using descriptive image names and alt text
• Investing in structured data and schema markup
• Optimizing your code

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