Content Marketing – Course by Jellyfish Training

253 views
Level: Beginner
Duration: NA
Delivery: Online
Certification: Yes
Cost: 655
Course Provider: Jellyfish Training

Overview

Content marketing can be a powerful tool in attracting an audience and earning their loyalty or business. While content planning and creating audience personas lie at the heart of content marketing, the world’s top digital marketing agencies use other proven techniques to cut through the noise and become more visible. Jellyfish Training teach these techniques that have made them one of the world’s most trusted training providers.

Training Course Content

Jellyfish Training share with participants the same content and outreach strategies that their team implemented with various brands, from SMEs to large organisations. Participants will also acquire a wealth of ideas to create their own content campaigns that attract, engage, and retain customers. With an emphasis on practical knowledge and successful strategies, participants can begin implementing what they will learn in the course the very next day.

The course covers the following:

  • Introduction to content marketing – Before diving into the creation of strategies, the course begins with an overview of content marketing, particularly about aligning an organisation’s content with their marketing funnel, and onsite and offsite content.
  • Strategy and measurement – This section tackles with developing audience personas, measuring success, researching content, content calendars, and content planning.
  • Content examples – Participants will be inspired with great examples of multimedia, interactive, and rich content in this section.
  • Realising your content – Writing good headlines and engaging content, as well as SEO considerations, will be discussed here.
  • Getting your content seen: Digital PR – Finally, participants will learn how to expand their content’s reach through digital PR. They will discover how to build their list of contacts, contact editors, promote their content, and work with influencers.

 

The one-day content marketing course is divided into four sessions. Trainers who teach the course have real-world experience, ensuring that participants will finish the course equipped with practical knowledge of effective content strategies. While Jellyfish Training regularly conduct the course in its training centres in London and Manchester, companies can request for on-site training sessions.

Who Is It For?

People who have no prior training on content marketing will benefit from the course since it covers both the fundamentals, such as content calendars, as well as more complex topics like digital PR. Those who wish to expand their content marketing expertise by learning how to work with editors and influencers will also learn a lot from the course.

Cost

655

About the Provider

Jellyfish is a boutique digital marketing agency that also share their knowledge through Jellyfish Training. They conduct trainings face-to-face or online, and can tailor-fit the course to the needs of the organization.

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User Reviews

Olivia
· October 15, 2018

I found the content to be engaging and educational, filled with very relevant information for me.

Jon
· November 8, 2018

Another strong training course from a very advanced team. This provides a lot of the info you need to be an advanced content marketer.

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