Content Marketing Course by The Chartered Institute of Marketing

Level: Beginner
Duration: NA
Delivery: Online
Certification: Yes
Cost: £299.00
Course Provider: Chartered Institute of Marketing


Organisations worldwide use digital content published through blogs and social media to reach a wider audience and improve their bottom line. This highlights the increasing importance of having an in-depth understanding of content marketing not only among marketers but managers and executives as well. The Chartered Institute of Marketing’s (CIM) Content Marketing Planning course is an introductory course that helps participants better understand how digital content works from creation to measurement.

Training Course Content

This one-day course gives participants an overall look at the world of content marketing. The course, which will be held in London, currently has three dates on offer: 31 October 2018, 16 January 2019, and 15 April 2019.

Here are some of the things you can expect to learn when you sign up for the CIM’s Content Marketing Planning course:

  • the importance and benefits of content marketing
  • the role of engagement in developing content
  • content marketing’s role in owned, paid, and earned media
  • the importance of social media and blogging in content marketing
  • how to measure and evaluate the impact of your content marketing efforts
  • content’s role in search marketing
  • how to build your content plan
  • how to decide who should develop your content and the channels to use to share it


Although the course focuses on content marketing, the CIM emphasises a thorough understanding of marketing as a whole, and not just digital. Trainers also combine an even mix of theory and practical knowledge, so participants can apply what they learn in the course to their actual work.

Who Is It For?

The course is designed for marketing executives and managers who want to expand their marketing skills and learn how to add a content marketing approach to their marketing plans. As this is an introductory course, no prior experience in content marketing is required to enrol.


Pricing Non-Residential: £595.00

Virtual: £299.00 Member Non-Residential


About the Provider

The CIM is the world’s leading professional marketing body with over 28,000 members worldwide, including more than 3,000 Chartered Marketers. It currently has over 90 training courses, such as Fundamentals of Marketing B2B, Advanced Content Strategy, Fundamentals of Product Management, and Digital Marketing. Courses are categorised into three levels: Introductory, Advanced, and Masterclass to cater to marketers of all levels of experience. Individual training courses are also being offered and are limited to 15 delegates per class to ensure the quality of instruction by its subject matter experts.

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User Reviews

· November 8, 2018

The course is a bit expensive, but the instructors are very articulate and the content is quite useful.

· October 31, 2018

Expected better from the chartered institute of marketing. Better value to be had elsewhere.

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