Content Marketing Course by Content Marketing Institute University

Level: Beginner
Duration: NA
Delivery: Online
Certification: Yes
Cost: 995
Course Provider: Content Marketing Institute - University


Content marketing’s constant evolution makes it especially difficult for individuals and organisations to master. Content Marketing Institute’s (CMI) Content Marketing University is an in-depth and self-paced course that helps advance your content marketing skills and teaches you everything you need to know about this discipline.

Training Course Content

The curriculum is divided into six modules that discuss topics such as planning, audience, story, and measurement. Well-known content marketing practitioners teach the course, giving students a balance between real-world knowledge and practical skills.

Interested in signing up for the course? Here is a quick overview :

  • Module 1: Killing Marketing – Learn how making your content marketing clearer can make it more successful.
  • Module 2: Purpose and Focus – Find out what the five key elements of a successful content marketing strategy are and how to make your strategy focused, strategic, and purpose driven.
  • Module 3: Audience Vs. Buyers – Distinguish between audience and buyers and take a fresh approach to the idea of persona development.
  • Module 4: What’s the Story – Learn how to tell a deep and truly engaging story.
  • Module 5: Measure by Design – Find out how you can increase the value of your audience over time by thinking like a media company.
  • Module 6: Storymapping – Discover how to create a story map that serves not only as a road map to your success but a way to tell your brand’s story as well.


This self-paced course contains over 30 hours of content, making it ideal if you are a busy individual.

Plus, you can choose from over 50 elective classes that will further deepen your understanding of content marketing. These include the following :

  • Developing Audience Personas – Audience personas are a fundamental element of content marketing. Learn more about them and how to create these personas through interviews and research.
  • Building a Social Media Channel Plan – Find out how you can develop an effective social media strategy by focusing on the right metrics, identifying the right niches, and creating a simple set of routines.

Who Is It For?

CMI University’s course will benefit everyone, from individual content marketers to entire departments. The curriculum is constantly evolving, so even if you are an experienced practitioner, you can expect to learn something new when you enrol.




Payment Options

Discounts are also offered to groups, non-profits, students, and returning attendees.

About the Provider

CMI University is one of the industry’s most recognised and established online education and training program providers. Its instructors include Robert Rose, Joe Pulizzi, and other seasoned practitioners, authors, and educators.

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User Reviews

· October 31, 2018

Robert and Joe are content marketing gods. 10/10

· November 8, 2018

Fairly happy with the value I got from this. Not a perfect course, but certainly much better than most out there.

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