Why Chris Mercer?
Mercer (as he’s known) is the co-founder of Seriously Simple Marketing and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics since 2013.
He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.
Behavior and Conversion Reports
Goal and event tracking
Basic ecommerce reports and analyzing behavioral data.
You will also get 10 introductory video lessons
In addition to classes, you’ll get access to snack-size video lessons to bring you up to speed on the course topics. Topics covered include:
1. Why Digital Measurement Matters
2. What Should We Measure?
3. Key Performance Indicators (KPIs)
4. Data Quality
5. About Outliers
6. Data Sampling
7. Cross-Device Issues & User IDs
8. Using GA to Fix Business Problems
9. Dimensions & Metrics
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