Copywriting – The Psychology Of Your Irresistible Offer

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Level: Beginner
Duration: 3 hours
Delivery: Online
Certification: Yes
Cost: A$12.99 Original Price A$109.99 Discount 88% off

Overview

HERE’S JUST A SMALL GLIMPSE OF WHAT YOU’LL LEARN INSIDE

  • The top 8 psychological elements to include in your marketing offer.
  • How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
  • How to “frame” your value proposition.
  • The number one question prospects have in their minds – if you don’t address this question your sales will suffer.
  • How to communicate clearly and get your message across with 100% accuracy every time. You should understand that marketing is communication. You will learn about the “Ladder Of Abstraction” which I call the “Holy Grail” in marketing.
  • How to prove what you promise, so your prospects trust you, like you and buy from you. Plus, you will see a noble marketer who sells his 25000 dollar program ONLY by using a video testimonial – the  power of social proof.
  • You will learn how to create urgent situations that cause people to act quickly! And this is scientifically proven to work. You will learn two powerful ways to utilize the Urgency Principle.
  • You will learn how to increase the value of your proposition by adding bonuses and other incentives. You will learn the top 2 rules when it comes to adding a bonus to your offer. So many people mess this up. Plus, you will learn exactly what kind of bonuses to consider.
  • How to remove risk or even better reverse it. This technique alone is so powerful that would easily increase your conversions if you apply it in the right way.
  • How to ask for action in a way that doesn’t sound like a sleazy sales person.
  • You will learn the biggest secret of creating a successful offer. By applying the information from that particular lecture it is 100% guaranteed that all the other elements of your offer will work times better.
  • I also have a case study for you. I share my personal experience, how I applied the skills you will perfectly know when you complete the course, to attract business partners.

Training Course Content

  • The top 8 psychological elements to include in your marketing offer.
  • How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
  • How to “frame” your value proposition.
  • How to communicate clearly and get your message across with 100% accuracy every time.
  • How to prove what you promise, so your prospects trust you, like you and buy from you.
  • You will learn how to create urgent situations that cause people to act quickly!
  • You will learn how to increase the value of your proposition by adding bonuses and other incentives.
  • You will learn the top 2 rules when it comes to adding a bonus to your offer.
  • How to remove risk or even better reverse it.
  • How to ask for action in a way that doesn’t sound like a sleazy sales person.
  • You will learn the biggest secret of creating a successful offer. (Building a relationship first and then sell)
  • You will see a real-life application of the psychological principles taught in this course.
  • You will learn how to use your personal story as the ultimate sales tool
  • You will learn few of the most potent formulas for writing copy.
  • You will learn the best place to utilize your marketing story for optimal results.
  • You will learn basic segmentation principles – psychographic as well as demographic segmentation.
  • You will learn top 3 rules when writing a marketing story.

Who Is It For ?

  • Online entrepreneurs
  • Book authors
  • Bloggers
  • Online marketers
  • And people from any occupation that requires writing marketing copy for the purpose of getting response and action.

Cost:

A$12.99 Original Price A$109.99 Discount 88% off

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