Data Analytics for Digital Marketing – Course by The Left Bank

Level: Beginner
Duration: N/A
Delivery: Online
Certification: Yes
Cost: 990
Course Provider: The Left Bank


As traditional marketing gave way to digital marketing over the past decade, the demand for professional digital marketers has risen. Marketers who understand how to gather and interpret data to create successful campaigns tend to be in even higher demand and receive higher pay. In The Left Bank’s Data Analytics for Digital Marketing course, students will learn the fundamentals of data analysis that they can employ in their digital marketing campaigns.

Training Course Content

Digital Analytics for Digital Marketing covers a wide range of subjects that equip students with all the tools necessary to become a knowledgeable and in-demand digital marketer. By the end of the course, they will be able to gather, analyse, and interpret data, such as, website data, social media statistics, and email metrics.

Specifically, the course will focus on the following subjects:

  • Understanding data analytics (includes Google Analytics training)
  • Strategic planning
  • Defining what data sets to measure
  • Data optimisation (including tools and dashboards)


The subjects will answer common questions and topics on data analytics, such as:

  • Measuring and analysing the effectiveness of digital marketing campaigns
  • How to use tools like Google Analytics
  • Developing a data measurement plan
  • Understanding conversion rates


The course is accessible for 10 weeks with a recommended course duration of 60 to 80 hours of study.

Who Is It For?

The Left Bank’s data analytics course is open to all students who want to improve their digital marketing campaigns through effective data measurement, analysis, and interpretation. These include professionals who handle their organisation’s digital marketing campaigns, marketers who wish to improve their email marketing campaigns, as well as business owners looking to understand better how Google Analytics works and how it can help improve their business intelligence.

The Left Bank also require students to be at least 18 years of age, have a Unique Student Identifier provided by the Australian government, and have access to the internet and a computer or mobile device.



About the Provider

The Left Bank provide high-quality courses that teach students how to understand and apply emerging digital technologies in their career and business. They are a brand of the Academy of Information Technology. Both are known for delivering an exceptional level of education across various specialisations. The Left Bank offer their courses via their learning management platform Canvas, which is ranked as one of the top student learning systems in the world.

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User Reviews

· October 15, 2018

Good course. It gave me the proper understanding of marketing analytics needed to give me a leg up on the competition. I can very much recommend this course to young people looking to get into the rewarding profession of digital marketing.

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