A 2-day course to help you master the basic concepts of digital marketing with an information-packed seminar on website optimisation, search, email, online advertising, content marketing, gamification, social, mobile and emerging media.
You’ll learn how to use digital channels to create unforgettable customer experiences, acquire customers, engage and retain them, and turn them into advocates for your brand. And, perhaps most important, you’ll be exposed to online analytics, so you know how to measure success, fine-tune your strategy and optimize your program.
You will learn how to successfully use the Internet and other digital media to sell your products or services, explore the strengths, weaknesses and nuances of almost every digital channel, and gain the skills and knowledge of how participate in the digital dialogue with your customers so they ultimately become brand evangelists who sell your product for you.
Driving Website Traffic
Day 2 — Energize
Digital marketers interested in updating their knowledge or learning more tips, tricks and tools; prospective digital marketers; business owners; project managers; bloggers; marketing managers.
Early Bird Discount up to 8 weeks prior to the start date for 20% off the above rates.
After a 30+ year award-winning career in advertising — during which he advised Blue Chip brands such as Disney, American Express, The New York Times, Wounded Warrior Project and Merrill Lynch – and 11 years as an Adjunct Professor at New York University, Neil joined St. John’s University as a full-time Assistant Professor in their Advertising Program. In his first two years, Neil led St. John’s student team to place 3rd (2015) and 4th (2016) nationally in the National Student Advertising Competition.
Neil’s focus is on digital marketing and innovation. In addition to infusing modern advertising and interactive techniques into his curriculum, he conducts an annual survey to determine the most important innovations based on responses from practicing digital marketers.
The Data & Marketing Association (formerly the Direct Marketing Association) is a community that promotes deeper consumer engagement and business value through the innovative and responsible useof data-driven marketing. DMA’s membership and Board of Directors are made up of leading tech and data innovators, brand marketers, agencies, service providers and media companies. It claims to be the largest organization for data scientists, creatives, technologists and marketers, with over 1400 membercompanies.