This 90-minute course from the DMA provides insight into managing and developing effective paid search campaigns through search engine optimization, linking, pay-per-click ads, and keywords, in order to increase rankings for your site.
Matt Bailey, the course instructor, explains how search engines work, keywords, web optimization and reputation, content structure, algorithms and optimization, linking, PPC and more, and illustrates these topics with best practice examples from the industry and references to useful tools. The pricing is different for members and non-members of DMA.
About Search Engines
Optimization and Reputation
Prospective or beginner digital marketers; bloggers; project managers or business owners curious to know where the marketing budget is going, how efficiently and with what returns.
The instructor for this course is Matt Bailey, president of SiteLogic. Since 1998, Matt has taught at over 1,000 companies, conferences and workshops.
Matt, a first-generation search engine marketer, started his own training and consulting company in 2006 (SiteLogic). He has worked with Google, Disney/ABC/ESPN, Toys ‘R Us, P&G, Hewlett-Packard and others. He is the author of Internet Marketing: An Hour a Day (2011), and Wired to be Wowed (Fall 2014).
The Data & Marketing Association (formerly the Direct Marketing Association) is a community that promotes deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership and Board of Directors are made up of leading tech and data innovators, brand marketers, agencies, service providers and media companies. It claims to be the largest organization for data scientists, creatives, technologists and marketers, with over 1400 member companies.
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