Advanced SEO Training – Course by The Chartered Institute of Marketing

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Level: Beginner
Duration: NA
Delivery: Online
Certification: Unknown
Cost: 812
Course Provider: The Chartered Institute of Marketing

Overview

Search engine optimisation (SEO) is now a critical part of today’s businesses. Carefully planned and well-executed SEO campaigns can have a tremendous impact on their visibility, traffic, and sales. In the Chartered Institute of Marketing’s Advanced SEO Training course, students will learn these in-demand skills that will help them find work in a wide range of areas, including marketing agencies and online stores.

Training Course Content

This course builds upon CIM’s introductory search engine marketing (SEM) course. Here, students will be equipped with the skills they need to work as an SEO professional, particularly SEO tactics that will help them win new customers, help existing customers find what they are looking for, and build an online business that is profitable and sustainable. These include planning an SEO campaign, researching for keywords and competitors, measuring outcomes, and on-page and off-page SEO strategies that help increase search engine rankings, traffic, and online sales.

Students can expect to learn the following when they complete the course:

  • The four principal SEO signal groups
  • Content, links, users, and the importance of trust
  • Building an ROI model
  • Creating an SEO mix for their market
  • Putting together an SEO toolbox
  • SEO copywriting
  • Budgeting for SEO campaigns
  • Integrating social media into the campaign
  • And more

Graham Hansell will be the instructor for this one-day course. He has over 18 years’ experience in digital marketing, including planning and executing various campaigns. He brings his experience to the course to provide students with practical and real-world knowledge on how SEO works.

Who Is It For?

This course is open to marketing or web managers tasked with planning and implementing SEO campaigns. They need to have experience in running the said campaigns or have attended the introductory SEM course to get the full benefit of this course.

Cost

£625 for nonresidents and £562 for nonresident members of the CIM. The prices are exclusive of value added tax.

About the Provider

CIM are the world’s leading professional marketing body with over 28,000 members worldwide, including more than 3,000 Chartered Marketers. They currently have over 90 training courses, such as Fundamentals of Marketing B2B, Advanced Content Strategy, Fundamentals of Product Management, and Digital Marketing. Courses are categorised into three levels: Introductory, Advanced, and Masterclass to cater to marketers of all levels of experience. Individual training courses are also being offered and are limited to 15 delegates per class to ensure the quality of instruction by its subject matter experts.

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