Comprehensive information on how best to comply with Google’s search algorithms and crawl-bots, so that your website becomes more visible in SERPs. Lifetime access to 9+ hours of content on the best strategy and tools for effective SEO.
The course explains the reasons why SEO is essential for businesses, and why you, whether a business owner or digital marketing employee or consultant, should take an interest. SEO experts do not need technical knowledge as such, but rather knowledge of the 200+ elements that are relevant to Google when it indexes websites and surfaces them in search result pages. David Murray is a strong proponent of the idea that small and medium businesses do not need sales people, as they can build and integrate SEO in a way that will naturally deliver customers via search engine results.
With detailed information on how Google “reads” your website to detect relevance and spot black-hat tricks, the introductory sections highlight the fundamentals of SEO, with Google Webmaster guidelines as the basic level of SEO operations.
Other topics include: website auditing, html compliance, the importance of site maps, metadata and links, discovering and implementing keywords and phrases that attract traffic, the importance of your website’s loading speed, article submissions for links and mentions, and more.
David Murray’s course on SEO requires no previous knowledge of the topic.
Full lifetime access
9.5 hours of video content structured into 23 sections (100 lectures in all)
This course is suitable for small business owners, digital marketers looking to learn more about Search Engine Optimisation, content marketers, copywriters, website administrators.
David Murray is an SEO training expert with over 20 years’ experience delivering training courses all over Australia and Europe, as well as online via YouTube, Udemy and other platforms. His company is the Australian-based Cheltenham, at http://www.4seotraining.com.au/.
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