Digital Advertising & Marketing 101: Take The Complete Guide

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Level: Beginner
Duration: 1.5 hours
Delivery: Online
Certification: Yes
Cost: A$12.99 Original Price A$109.99 Discount 88% off

Overview

This course is designed as an introduction to the world of digital and online advertising. In it we’ll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Training Course Content

  • Full understanding of Digital Marketing foundations
  • A complete understanding of the different types of digital ads, how they’re bought, how much they costs, how they’re targeting and how to go about creating your own digital advertising campaign.
  • The ability to think strategically about where and how to place ads
  • What we mean by marketing vs. advertising
  • An understanding of the complex way digital advertising companies work together
  • Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
  • Learn from an industry expert
  • Analyze trends and news
  • Find out where to get more information about the advertising space
  • Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
  • 230+ Five Star reviews on Udemy!
  • Join students in over 120 countries
  • Understand what social media advertising is and means
  • Understand how digital advertising is different from traditional media
  • Be able to clearly and confidently present ideas to clients and co-workers
  • Learn about an industry on track to be worth over $330B a year by 2021

Who Is It For?

  • Great for anyone working in advertising/sales, digital or otherwise, who wants an update on the digital space
  • Students, those looking for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone interested in the process behind ads they see everyday
  • Traditional media professionals with decades of experience in broadcast media, television advertising, radio advertising, and print looking to get up to speed on digital advertising

Cost:

A$12.99 Original Price A$109.99 Discount 88% off

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