Digital Advertising & Marketing 201: Today’s Trends & Topics

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Level: Advanced
Duration: 2 Hours
Delivery: Online
Certification: Yes
Cost: A$10.99 Original Price A$204.99 Discount 95% off

Overview

Topics Covered Are:

  1. Programmatic Advertising & Real Time Bidding (RTB): Programmatic buying and selling is an automated way of executing buys that used to be done by hand. I explain how this works, the companies involved, and what these terms mean.
  2. Waterfalls & Header Bidding: Ever wonder how ads actually are chosen to run in an app or on a website site? Are you a media publisher looking to put more strategy into your digital ad products? This section is for you.
  3. Mobile – SDKs & Consumer Trends: Time spent on mobile overtook desktop in 2016. Learn how mobile works, different products, and important trends.
  4. Verification/Bots/Fraud & Viewability: Worried about fraud when it comes to digital advertising? So are the pros. In this section I outline what kind of fraud exists, and how advertisers and tech companies are fighting back.
  5. Data Collection & Use (+DMPs): By now you know the importance of Data, but do you know what “data” actually is and how it’s collected and used? This section breaks it down and explains everything you need to know about advertising data.
  6. What The Future of Digital Advertising Looks Like: Nearly every day there is a new product, company, or trend affecting the advertising world. I cover a few high-level things you should be aware of that could result in major changes to our industry.

Training Course Content

  • What is Header Bidding vs. Waterfalls and why is it important?
  • What is Viewability and how does it affect advertising buys?
  • What is Ad Verification and what companies offer that service?
  • What is Programmatic Advertising & RTB (Real Time Bidding)?
  • What does the future hold for the digital advertising space?
  • Learn from an industry expert
  • Analyze trends and news
  • Join students in over 120 countries
  • Learn about an industry on track to be worth over $330B a year by 2021
  • Expand your knowledge to an intermediate – advanced level
  • Make smarter decisions about your digital advertising efforts
  • Advance your career with a deeper understanding of the digital advertising industry

Who is it for?

  • Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
  • Anyone in the digital advertising or media field who wants to learn more about advertising
  • Anyone looking to expand their knowledge of the digital advertising space
  • People who want to learn about programmatic advertsiing
  • People who want to learn about Header Bidding and its affect on publisher demand
  • Media professionals expanding their knowledge of digital media
  • Digital Marketing professionals looking to expand their knowledge of the advertising space

Cost:

A$10.99 Original Price A$204.99 Discount 95% off

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