Professional Diploma in Digital Marketing – Course by Digital Marketing Institute

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Level: Beginner
Duration: 6 months
Delivery: Online / Offline
Certification: Yes
Cost: 2114
Course Provider: Digital Marketing Institute

Overview

An introduction to key digital marketing specialisms, from mobile and social media marketing to Email marketing, PPC marketing and SEO. Useful whether you’re a beginner, business owner or marketing professional looking to upskill.

Ten modules take you through the most important sub-domains of digital marketing and provide key insights, fundamentals as well as tips and tools of the trade. After course completion and an examination, you can get certified with an internationally recognised diploma.

Training Course Content

MODULE 1

  • Introduction -Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.

 

MODULE 2

  • Search Marketing: SEO- In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

 

MODULE 3

  • Search Marketing: PPC- Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

 

MODULE 4

  • Digital Display Advertising- Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.

 

MODULE 5

  • Email Marketing- Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.

 

MODULE 6

  • Social Media Marketing 1 -Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms and develop and implement a comprehensive strategy.

 

MODULE 7

  • Social Media Marketing 2- Develop the skills needed to implement an effective social media strategy using the full range of social media tools and platforms, and be able to measure and optimise your campaigns.

 

MODULE 8

  • Mobile Marketing- Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.

 

MODULE 9

  • Analytics- Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

 

MODULE 10

  • Strategy & Planning- Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.

Who Is It For?

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kickstart your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

Cost

2114

About the Provider

The Digital Marketing Institute is a global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the Digital Marketing Institute accreditation and associated brand recognition.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

The Digital Marketing Institute, headquartered in Ireland, offers certification courses at Professional Diploma, Postgraduate and Masters levels.Courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn.

Rate this Course

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User Reviews

Han
· October 15, 2018

Bit of a pricey course but I still got some good value from it. It’s drip-fed over 6 months which suits their linear progression model.

Tyson
· October 15, 2018

Bit of a pricey course but I still got some good value from it. It’s drip-fed over 6 months which suits their linear progression model.

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