Digital Marketing Online – Course by Hyper Island

290 views
Level: Beginner
Duration: N/A
Delivery: Online
Certification: Unknown
Cost: 1150
Course Provider: Hyper Island

Overview

The internet has revolutionised how organisations do business. The faster pace of development, the availability of a wide range of tools, and the ability to collect large amounts of data have made the competition tougher than ever before. Hyper Island’s Digital Marketing Online Course helps marketing professionals and business owners understand better how digital marketing works and use it to their advantage to attract more customers.

Training Course Content

This is a six-week online course that takes participants through the essentials of digital marketing, starting with the basics and progressing to more advanced techniques. They will also learn what tools, processes, platforms, and approaches to take to engage better their audiences and convert them into loyal customers. After finishing the course, they will be able to create and execute digital marketing strategies and tactics across the digital marketing funnel. Plus, they will learn how to design campaigns as well as choose the right tools, channels, and approaches for their customers. Finally, participants will know how to analyse data, draw conclusions from it, and use the data to improve their campaigns.

The entire course is divided into these areas of study:

Getting started

  •  This section introduces participants to the basic concepts of digital marketing. 

 

Attraction: Grabbing the attention

  • Here, participants will learn about reaching their target audience efficiently.

 

Activation: Getting the traffic

  • Having learned how to attract prospects, participants will also be taught how to convert these into leads.

 

Conversion: Making the transaction

  • Next, participants will discover how to persuade their leads to act or buy.

 

Retention: Keeping the business

  • Participants will also learn how to engage with their customers and turn them into loyal clients.

 

Springboard

  • Learning does not end with the course. This section shows participants how to set themselves up for continuous learning.

 

Participants will receive a certificate of completion upon their submission of their six weekly reflection journals that show what they learned in the course and how the lessons relate to them.

Who Is It For?

The course is open to beginners and intermediate digital marketers who want to learn more about using digital marketing strategically and tactically. This course has been taken by individuals in a diverse range of roles, including marketing directors, marketing managers, entrepreneurs, professors, musicians, and producers.

Cost

1150

About the Provider

Hyper Island are an organisation that help individuals prepare and adapt to tomorrow’s challenges. As a training provider, they let participants learn by doing in a collaborative way. Courses taught here are practical and provided by world-leading industry experts.

Rate this Course

All fields marked with red asterisks are required fields.

User Reviews

Todd
· October 31, 2018

Average course. A bit overpriced for what you get.

Your compare list

Compare
REMOVE ALL
COMPARE
0