The internet has revolutionised how organisations do business. The faster pace of development, the availability of a wide range of tools, and the ability to collect large amounts of data have made the competition tougher than ever before. Hyper Island’s Digital Marketing Online Course helps marketing professionals and business owners understand better how digital marketing works and use it to their advantage to attract more customers.
This is a six-week online course that takes participants through the essentials of digital marketing, starting with the basics and progressing to more advanced techniques. They will also learn what tools, processes, platforms, and approaches to take to engage better their audiences and convert them into loyal customers. After finishing the course, they will be able to create and execute digital marketing strategies and tactics across the digital marketing funnel. Plus, they will learn how to design campaigns as well as choose the right tools, channels, and approaches for their customers. Finally, participants will know how to analyse data, draw conclusions from it, and use the data to improve their campaigns.
The entire course is divided into these areas of study:
Attraction: Grabbing the attention
Activation: Getting the traffic
Conversion: Making the transaction
Retention: Keeping the business
Participants will receive a certificate of completion upon their submission of their six weekly reflection journals that show what they learned in the course and how the lessons relate to them.
The course is open to beginners and intermediate digital marketers who want to learn more about using digital marketing strategically and tactically. This course has been taken by individuals in a diverse range of roles, including marketing directors, marketing managers, entrepreneurs, professors, musicians, and producers.
Hyper Island are an organisation that help individuals prepare and adapt to tomorrow’s challenges. As a training provider, they let participants learn by doing in a collaborative way. Courses taught here are practical and provided by world-leading industry experts.
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Average course. A bit overpriced for what you get.