Search Engine Marketing Certification – SEM/PPC Course by Digital Vidya

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Level: Beginner
Duration: 12 hours
Delivery: Online
Certification: Yes
Cost: 219
Course Provider: Digital Vidya

Overview

This is a self-study comprehensive SEM course consisting of 12 live instructor-led sessions across one month, with forum support, lifetime access to updated content, certification exams and placement assistance for certified students.
The course content focuses on teaching prospective SEM experts how to strategisea PPC action plan;

increase ROI on PPC campaigns by optimizing CTR, quality scores and other important parameters; draft more relevant text ads and drive traffic to the PPC landing page; minimise costs by having an effective bid management strategy and organized account structure; improve conversion rates by optimising PPC landing pages; and define the key performance indicators for efficient reporting and analysis.

Certified Search Engine Marketing Master Certification requires that students attend at least 60% of the online classes. They are then to take a 60-minute CSEMM exam at one of the testing centres in India, Singapore, Malaysia or Dubai. 70% correct answers to the 50 test questions guarantees certification.

For the Certified Search Engine Marketing Professional Certification, there is no mandatory course attendance and you only need 50% correct answers.

Who Is It For?

Sales and marketing professionals, entrepreneurs / business owners, digital marketing professionals, bloggers, website admins, anyone interested in making money online with their website

Cost

219

About the Provider

Digital Vidya is one of Asia’s largest Digital Marketing & Data Analytics training companies. Since 2009, over 20000+ professionals (including CXOs) from 10000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 1200+ Digital Marketing & Data Analytics trainings by Digital Vidya across Asia.

They are Google & Microsoft India’s official training partner to train their agencies & partners respectively.

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