Web Analytics Certification Training – Course by Digital Vidya

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Level: Beginner
Duration: 12 hours
Delivery: Online
Certification: Yes
Cost: 219
Course Provider: Digital Vidya

Overview

This course offers a 12-hour set of modules, taught in live instructor-led sessions. There are online resources, trainer and peer support on forums, , lifetime access to updates, job placement support, and certification following an exam.

The modules focus on the benefits on analytics, Google Analytics set-up and reports, tools, social CRM and more.

The Certified Web Analytics Master Certification (CWAM) is available for students enrolled in the 1-month live instructor-led online Web Analytics course sessions, scheduled at weekends or during workday evenings. Attendance is 60% mandatory, and a 1-hour exam consisting of 50 questions requires a 70% success rate for certification. Exams are held at one of the 70+ centres in India.

For the Certified Web Analytics Professional Certification, the passing grade is 50%.

Training Course Content

Session 1

  • Introduction
  • What’s analysis?
  • Is analysis worth the effort?
  • Small businesses
  • Medium and large-scale businesses
  • Analysis vs intuition
  • What is web analytics?
  • Getting started with Google Analytics
  • How Google Analytics works
  • Accounts, profiles, and users

 

Session 2

  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors

 

Session 3

  • Goals & Ecommerce
  • Actionable Insights and the Big Picture

 

Session 4

  • Web analytics tools
  • Making better decisions
  • Summing up
  • Common mistakes analysts make

 

Session 5

  • Social media analytics

 

Session 6

  • Social CRM & Analytics
  • Project work, assignments and internships with Digital Vidya are available to students enrolled in the CWAM module.

Who Is It For?

Digital marketers looking to develop analytics competencies, as well as beginners to the field; project managers and website owners.

Cost

219

About the Provider

Digital Vidya is one of Asia’s leading Digital Marketing & Data Analytics training companies, and the first to launch a Social Media Marketing Workshop Series in India. Since 2009, over 20000+ professionals from 10000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, Citibank etc. have participated in more than 1200+ Digital Marketing & Data Analytics trainings by Digital Vidya across Asia.

They also offer customized Digital Marketing & Analytics Training Programs for corporations.

Digital Vidya are Google & Microsoft India’s official training partner to train their agencies & partners respectively.

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