From defining your leads, developing your marketing to sales lead hand off process, choosing whether to focus on traditional lead generation or account-based marketing, and all of the different in-bound and out-bound tactics that you can use to generate interest and buzz. Plus, I will show you how to think about measurement so you can ensure your lead generation programs impact the bottom line. My name is Dayna Rothman, and I am the VP of Marketing and Sales Development at BrightFunnel. I am also the author of Lead Generation for Dummies, a known industry author and speaker, and have build large lead generation teams from the ground up.
In this course, you will learn everything you need to know about lead generation.
1-month free trial then A$39.99/month*
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