Advanced Lead Generation Course

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Level: Advanced
Duration: 4 Hours
Delivery: Online
Certification: Yes
Cost: 1-month free trial then A$39.99/month*


From defining your leads, developing your marketing to sales lead hand off process, choosing whether to focus on traditional lead generation or account-based marketing, and all of the different in-bound and out-bound tactics that you can use to generate interest and buzz. Plus, I will show you how to think about measurement so you can ensure your lead generation programs impact the bottom line. My name is Dayna Rothman, and I am the VP of Marketing and Sales Development at BrightFunnel. I am also the author of Lead Generation for Dummies, a known industry author and speaker, and have build large lead generation teams from the ground up.

Course Training Content

Topics include:

  • Identifying funnel stages
  • Defining key goals and metrics
  • Deciding on an approach
  • Building a lead generation plan and a team
  • Aligning with stakeholders
  • Choosing a lead generation technology
  • Building attractive content
  • Generating leads with blogs and social media
  • Creating an SEO strategy
  • Tracking ad performance
  • Increasing visibility through events
  • Using paid ads and direct mail
  • Qualifying leads
  • Measuring campaign effectiveness

Who is it for?

In this course, you will learn everything you need to know about lead generation.


1-month free trial then A$39.99/month*

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