Social Media Course by e-Connect

Level: Beginner
Duration: 10 hours
Delivery: Offline
Certification: Yes
Cost: Not Provided
Course Provider: e-Connect


This social media marketing course in Cairo will enable you to understand the shifts and current trends in social media. You will know learn the technologies behind social media and how to integrate your brand into social media platforms.

This social media marketing course will teach you how to best use each platform to capture and engage your audience, and how to drive revenue from various social media channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram and more.

Training Course Content

Why Social Media Is so Powerful?

  • Social media history and numbers
    • Why social media?
    • Why Social media important?
    • Why you should use social media for your business?


How to use Social media platforms for your business?

  • Facebook( Facebook history numbers & trends , Ways to use your ( account , Group ) for marketing , Understanding all : setting , features , apps ) for your page , Best Ways to bullied your professional page , Posting strategy , Understand How to read Facebook Page Insights , last update about Facebook Edgerank
  •  Twitter ( Twitter history , Twitter concept , best ways to setting up your account , other tools to analysis your account , Twitter tactics )
  •  Google + ( Google + history , Google + concept , How to create your professional account and page )
  •  Linked in ( Linked in history , Linked in concept , best ways to build your professional profile , How to build your company )
  •  YouTube ( YouTube history , How to create your right channel , YouTube Policy , SEO optimization for your video , Upload your first video, How to create playlist videos , understand How to read Video Insights , YouTube tactics )

Social Media Tactics

  • How to choose the right channels for your brand
  • How to build your professional brand in all social media
  • Best ways to get more engagement with your organic posts
  • Case study about best pages

Social Media and Organization Business Strategy

  • Research and analytics
  • Strategy
  • Branding
  • Content

Social media content strategy

  • Understand the power of Content Marketing
  • How to build your content strategy
  • Answer the questions ( Who , What , Why , When , Where )
  • Content strategy ( case study )


  • Set a Social Media small Strategy for your brand

Who Is It For?

  • People who want to gain an excellent grounding in social media marketing
  • Public Relations Directors and employees
  •  Internet Marketing & Social Media employees
  •  Anyone who wants to promote their brand more effectively online


Not Provided

About the Provider

The course is taught by Ahmed Abdalraouf and Muhammad Sameh for eConnect. eConnect is an agency specialised in digital marketing and based in Cairo, Egypt. It is the educational arm of IM Holding, an international Solutions and Training Provider in the area of education, business strategy, web &e-Marketing, based in Egypt with operating services in USA, Canada, UK, KSA, Qatar, Bahrain and UAE, established in 2008 and now working in partnership with the Nile University Department of Professional Development for its youth and education programs and courses.

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User Reviews

· October 31, 2018

Ahmed and Muhammad are two excellent instructors. They take you through everything you need to know from a social media perspective and show how you can apply it to your business.

· October 15, 2018

Really good course for beginners to social media marketing. Covers all of the main social media channels with some unique strategies. Instructors were very clear and concise during the lessons.

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