Complex offline certification course in London, at their offices for a general audience or at your company’s office for exclusive in-company team training. The course goes from key user journeys to increasing engagement and results, etc.
For your digital marketing to be effective, you need to provide content that’s useful to your customers and that advances your business objectives in a measurable way. It is also vital to create high engagement by building and maintaining a community around your content. As users spend an increasing amount of time on a range of social media channels, brands need to understand where their users are most active and how they can interact and engage with them most effectively.
All of this requires careful analysis and planning. The disciplines of content strategy provides the framework for ensuring that your content delivers on these essential requirements across all relevant digital platforms. This course provides the tools to define your targets, create the best content forms for each channel, distribute your content and measure your results.
Content strategy objectives
Search Engine Optimisation (SEO)
Community and engagement on the social web
This practical course is designed for anyone in content creation and marketing that has a responsibility for writing, producing and maintaining website content and/or managing social media channels.
Tim Tucker is an independent online media consultant, trainer and presenter. He has had a long and distinguished career in print and digital media, and now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.
E-Consultancy was established in 1999 and now has offices in London, New York and Singapore, delivering consultancy and training, from setting strategy and planning, to applying best practice and learning, as well as profile building and networking.
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