Content Marketing for Web, Mobile and Social Media Training Course by e-Consultancy

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Level: Beginner
Duration: 1 day
Delivery: Offline
Certification: Yes
Cost: 792
Course Provider: e-Consultancy

Overview

Complex offline certification course in London, at their offices for a general audience or at your company’s office for exclusive in-company team training. The course goes from key user journeys to increasing engagement and results, etc.

For your digital marketing to be effective, you need to provide content that’s useful to your customers and that advances your business objectives in a measurable way. It is also vital to create high engagement by building and maintaining a community around your content. As users spend an increasing amount of time on a range of social media channels, brands need to understand where their users are most active and how they can interact and engage with them most effectively.

All of this requires careful analysis and planning. The disciplines of content strategy provides the framework for ensuring that your content delivers on these essential requirements across all relevant digital platforms. This course provides the tools to define your targets, create the best content forms for each channel, distribute your content and measure your results.

Training Course Content

  • The shift from selling to educating – content as marketing
  • Identifying business objectives for your content marketing
  • Resources and tools

 

User-centred content

  • Researching your audience – what are their goals and objectives?
  • Creating and using Personas and Scenarios
  • Identifying key user journeys
  • Research your audience’s online behaviour using free tools
  • Create sketch Personas and Scenarios

 

Content strategy objectives

  • Planning for content creation & management
  • Business goals and conversions
  • Identifying key messages
  • Measuring success: analytics and KPIs

 

Search Engine Optimisation (SEO)

  • On-page search engine optimisation: researching and using keywords
  • Off-page search engine optimisation: link building and PR
  • The increasing role of social media

 

Community and engagement on the social web

  • The impact of social media on marketing and PR
  • Key channels: Facebook, Twitter, YouTube and others
  • Principles for increasing engagement and driving results on social media
  • Social media tactics
  • Building the right profile
  • Increasing followers, friends and contacts
  • How to promote sharing

Who Is It For?

This practical course is designed for anyone in content creation and marketing that has a responsibility for writing, producing and maintaining website content and/or managing social media channels.

Cost

792

About the Provider

Tim Tucker is an independent online media consultant, trainer and presenter. He has had a long and distinguished career in print and digital media, and now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.

E-Consultancy was established in 1999 and now has offices in London, New York and Singapore, delivering consultancy and training, from setting strategy and planning, to applying best practice and learning, as well as profile building and networking.

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