Search Engine Marketing and Certification – SEM/PPC Course by eMarketing Institute

Level: Beginner
Duration: Self-paced
Delivery: Online
Certification: Yes
Cost: 0
Course Provider: eMarketing Institute


Developed by Danish company eMarketing Institute, this course consists of a free downloadable 165-page e-book containing 18 chapters on the basics of search engine marketing, with 50 sample questions to help you prepare for certification.

The focus of this course is paid reach and how to organize campaigns using various advertising tools. Free reach is also discussed, and a chapter briefly discusses SEO (there is a separate course going into more detail on SEO).

Starting with explanation on what search engines are, and how they work, this course will slowly introduce you to the topic of search engine marketing, where search engines play an important role. You will find out about two major program used for online advertising in search engines, Google AdWords and Bing, and how those can be used to improve your business.

You can also receive a certificate upon passing a beginner-level exam consisting of 50 multiple-choice questions.

Training Course Content

  • Introduction
  • Search engines and marketing
  • Google AdWords
  • Google AdWords account
  • Google AdWords Account Structure
  • Keywords
  • Bidding and budget
  • Quality score
  • Creating campaigns and ads
  • Optimization of the campaign
  • Campaign tracking
  • Advertising with Bing / Yahoo! network
  • SEO
  • SEM and Other Types of Marketing
  • Setting up SEM Strategy
  • Analyzing the Efficiency of the SEM Strategy
  • Search Engine Marketing Glossary
  • Conclusion

Who Is It For?

Beginners – prospective digital marketers, small business owners, bloggers – interested in learning about SEM; independent learners with no need for supervision or guidance.



About the Provider

20,000+ students from 100+ countries have signed up for free courses and have downloaded free ebooks from the eMarketing Institute.

eMarketing Institute was founded in Copenhagen, Denmark in 2014 by Thomas Jaskov, Senior SEO & Google AdWords Consultant. They specialize in offering 100% free beginners level courses, certifications and ebooks within the field of digital marketing.

With every study program you get 150+ pages of free course materials, which you need to study and understand, before passing your online exam. Once you pass your exam, you can download your Professional Certification.

At the moment they offer 5 digital marketing certification programs, all of them free:

  • Online Marketing Fundamentals Course and Certification
  • Search Engine Marketing Course and Certification
  • Social Media Marketing Course and Certification
  • Web Analytics Course and Certification
  • SEO (Search Engine Optimization) Course and Certification

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User Reviews

· October 31, 2018

Simply excellent content for the free price tag. The lessons learned here really allowed me to get my first professional marketing gig.

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