A tutor-supervised online program taught by Kalena Jordan and Karon Thackston,acquainting prospective digital marketers and advertisers with the best tools and tips to make use of the skyrocketing growth of the search engine industry.
Search engine marketing has exploded into the mainstream, and businessesare increasing their budget allocation to online marketing to make sure they capitalise on the opportunities brought by this growth. To explain SEM to prospective experts, ExpertRating tutors arebreaking this subject into three major topics: search engine optimisation, pay-per-click advertising and website copywriting.
Chapter 1- Search Engine Optimization – I
Chapter 2- Search Engine Optimization – II
Chapter 3- Pay Per Click Marketing – I
Chapter 4- Pay Per Click Marketing – II
Chapter 5- Web Site Copywriting
This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites on search engines;webmasters and business owners who want to increase traffic to their sites; search engine optimizers and search engine marketers.
Gatlin Education is the world’s largest provider of online, instructor-supported training to colleges and universities across the globe. ExpertRating is an ISO 9001:2008 certified company offering online certification and training services to individuals and companies in over 160 countries. ExpertRating offers its testing services to the world’s best companies such as Convergys Corp, UPS, GAP, Sony, Coke, Citrix, Deltek Corp, IKEA Systems,Ericssonetc.More than 2,700,000 individuals across the world have obtained ExpertRating certifications since the company’s inception in the year 2000.
Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand, with in-depth knowledge of Internet marketing techniques and a decade of experience in search engine marketing.
Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting company specializing in search engine copywriting. Karon is author and publisher of three e-books, including Step-by-Step Copywriting Course.