Data & Analytics Training – Course by Happy Marketer

Level: Beginner
Duration: N/A
Delivery: Online
Certification: Yes
Cost: 895
Course Provider: Happy Marketer


Google Analytics is Google’s free and powerful web analytics tool that allows individuals and organisations to gain better insights into their web traffic and how they can reach more customers.

However, using this platform has become more complicated over time as new features are introduced. With Happy Marketer’s Google Analytics Training workshop, participants can better understand how it works and maximise its various features.


Training Course Content

The two-day workshop teaches the essential skills that practitioners and media managers need to navigate and use Google Analytics. Students will become more familiar with the platform’s interface, learn how to analyse data, and more by the end of the workshop. 

The workshop is divided into seven parts, which are the following: 

Introduction to Analytics 

  • Students will be given an overview of Google Analytics, including its history, features, importance, terms, and creating a new account.


  • Next, the course tackles the Google Analytics platform itself. Students will be introduced to the various reports they can generate, how to search for data, and advanced segments.

Data Collection 

  • In this module, students will learn about the tracking code and its various types, tracking across domains, e-commerce tracking, and event tracking.


Tracking Future 

  • The discussion on tracking goes more in-depth with this module that discusses tag management systems and universal analytics.



  • Students will also learn how to configure their Google Analytics account. Some of the subjects that will be discussed include account structure, defining business goals, filters, and regular expressions.



  • Reporting is a critical part of Analytics. In this module, intelligent events, custom reports, data export API, and more will be discussed.


Tools and Resources 

  • Aside from building the students’ knowledge of the core functionalities of Analytics, they will also be supplied with other tools and resources, such as, articles, blogs, and videos to enrich their understanding of how to use Google Analytics.


On Day 2 of the workshop, students will also be given a chance to take the Google Analytics Certification exam. Before this, they will be provided with mock questions to help them prepare for the actual test. The exam is free of charge. Students only need to register.

Who Is It For?

The course is designed for marketers and media managers who want to learn how to use Google Analytics and maximize its capabilities.


Fees: $ 895 +GST

About the Provider

Happy Marketer are an award-winning marketing agency based in Singapore. Founded in 2009, they offer a range of marketing services, such as, digital strategy and transformation, digital marketing services and campaigns, and digital training and skills workshops.

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User Reviews

· October 15, 2018

Great intro to Google Analytics. Contained a lot of actionable content that you can use to improve your data tracking right away. It is a bit pricey but definitely worth it.

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