Google Analytics is Google’s free and powerful web analytics tool that allows individuals and organisations to gain better insights into their web traffic and how they can reach more customers.
However, using this platform has become more complicated over time as new features are introduced. With Happy Marketer’s Google Analytics Training workshop, participants can better understand how it works and maximise its various features.
The two-day workshop teaches the essential skills that practitioners and media managers need to navigate and use Google Analytics. Students will become more familiar with the platform’s interface, learn how to analyse data, and more by the end of the workshop.
The workshop is divided into seven parts, which are the following:
Introduction to Analytics
On Day 2 of the workshop, students will also be given a chance to take the Google Analytics Certification exam. Before this, they will be provided with mock questions to help them prepare for the actual test. The exam is free of charge. Students only need to register.
The course is designed for marketers and media managers who want to learn how to use Google Analytics and maximize its capabilities.
Happy Marketer are an award-winning marketing agency based in Singapore. Founded in 2009, they offer a range of marketing services, such as, digital strategy and transformation, digital marketing services and campaigns, and digital training and skills workshops.
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Great intro to Google Analytics. Contained a lot of actionable content that you can use to improve your data tracking right away. It is a bit pricey but definitely worth it.