Google Certification – Google Analytics Course by Marketing Institute of Singapore

Level: Beginner
Duration: N/A
Delivery: Online
Certification: Yes
Cost: 1500
Course Provider: Marketing Institute of Singapore


Google Analytics is Google’s tool that enables organisations to measure their advertising ROI and track their other online assets. This is an invaluable tool for marketers and executives as it allows them to get better results by regularly tracking how their campaign performs. 

If you are a marketing professional who wants to enhance your understanding of this tool or an executive who wants to utilise Google Analytics better, this course is designed for you.

Training Course Content

MIS’s Google Analytics & Certification is an intensive 3-day course that will discuss various aspects of analytics. It covers everything from the basics, such as how Google Analytics works, to more complex subjects like managing cookies and tracking. There will be a 90-minute online Google Analytics Individual Qualification Exam (GAIQ) at the end of the course designed to demonstrate your proficiency in using and understanding Google Analytics.

Here is a brief outline of the 3-day course:

  • Day 1: Analytics 101 – The first day of the course gives you an overview of Google Analytics. This is where you will learn how to use and navigate the tool and become familiar with some of its key components.
    • Getting Started with Google Analytics
    • Traffic Sources
    • Content
    • Visitors
    • Goals and Ecommerce
    • Actionable Insights and the Big Picture
  • Day 2: Analytics 201 – Day 2 trains you how to be a great analyst mainly by teaching you more advanced techniques in using Google Analytics as well as best practices that will allow you to work more efficiently.
    • Best Practices: Clean Data
    • Analytics Intelligence
    • Advanced Segments
    • Best Practices: Advertising and Marketing
    • Best Practices: Engagement
    • Best Practices: Conversion
    • Best Practices: Sharing with the Organisation
  • Day 3: Analytics 301 – The final day of the course shows you how to actually use Google Analytics, including managing and customising it as well as measuring the results of your campaigns.
    • How Google Analytics Works
    • Google Analytics Tracking Code
    • Administration
    • Cleaning Up Your Data
    • Measuring Conversion
    • Measuring Traffic
    • Measuring Content
    • Measuring Visitors
    • Managing Cookies and Tracking
    • Extracting data
    • GAIQ Certification Exam

Who Is It For?

The Google Analytics & Certification course is designed for marketers, senior managers, and business owners or executives handling marketing, business analysis, web development, and sales. This is an ideal course if you want a comprehensive course on Google Analytics that discusses both fundamental and more complex topics on the subject.



Payment Options


About the Provider

Founded in 1973, MIS is a not-for-profit organisation that has trained over 50,000 sales and marketing practitioners since inception through professional learning and development programmes. In addition, it has helped members expand their network through its events.

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User Reviews

· October 17, 2018

Good introduction to Google Analytics. A bit expensive at $1500, but definitely worth it if you apply the information inside.

· October 31, 2018

Expected more from such a prestigious organization.

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