Google Analytics is Google’s tool that enables organisations to measure their advertising ROI and track their other online assets. This is an invaluable tool for marketers and executives as it allows them to get better results by regularly tracking how their campaign performs.
If you are a marketing professional who wants to enhance your understanding of this tool or an executive who wants to utilise Google Analytics better, this course is designed for you.
MIS’s Google Analytics & Certification is an intensive 3-day course that will discuss various aspects of analytics. It covers everything from the basics, such as how Google Analytics works, to more complex subjects like managing cookies and tracking. There will be a 90-minute online Google Analytics Individual Qualification Exam (GAIQ) at the end of the course designed to demonstrate your proficiency in using and understanding Google Analytics.
Here is a brief outline of the 3-day course:
The Google Analytics & Certification course is designed for marketers, senior managers, and business owners or executives handling marketing, business analysis, web development, and sales. This is an ideal course if you want a comprehensive course on Google Analytics that discusses both fundamental and more complex topics on the subject.
Founded in 1973, MIS is a not-for-profit organisation that has trained over 50,000 sales and marketing practitioners since inception through professional learning and development programmes. In addition, it has helped members expand their network through its events.
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Good introduction to Google Analytics. A bit expensive at $1500, but definitely worth it if you apply the information inside.
Expected more from such a prestigious organization.