Google Analytics Training – Course by White Hat Academy

Level: N/A
Duration: N/A
Delivery: Online
Certification: Yes
Cost: 55
Course Provider: White Hat Academy


Google Analytics is the analytics service of search engine giant Google that enables marketers and entrepreneurs to track and improve their website traffic. Its powerful suite of tools is a must-have for anyone running a website, but novices may find it daunting to use.

White Hat Academy’s Google Analytics Training Course teaches even complete beginners how to navigate and use it and maximise their online marketing results in the process.

Training Course Content

White Hat Academy’s Google Analytics Training Course is divided into four 3-hour modules. It provides you with a comprehensive look at Google Analytics, from setting up an account, integrating it into your website, navigating your Analytics account, and analysing real-time traffic.

Here is a quick overview of each module:

  • Module 1 – The course begins with the basics. You will learn about what web analytics is, how to set up your Google Analytics account, the different metrics you can use, how to manage users, and the various types of reports you can generate.
  • Module 2 – As you become more familiar with the platform, the second module will teach you how to navigate your account. You will also get in-depth lessons understanding different functions of Google Analytics and finding the best keywords using analytics data.
  • Module 3 – In this module, more complex functions of Google Analytics will be discussed. These include goals and conversions, campaign tracking, and generating customised reports. You will also have a mock Google Analytics Individual Qualification (GAIQ) test, which will help prepare you for the real one at the end of the course.
  • Module 4 – Once you have learned all the essentials of Google Analytics, your knowledge will be tested to ensure that you can confidently navigate and use the platform.


At the end of the course, you will take the GAIQ exam. This 90-minute test is designed to assess your proficiency in using the platform. When you pass, you will acquire a GAIQ certification.

Who Is It For?

The course is open to anyone looking to learn how to use Google Analytics whether for their professional development or their business. If you have a basic working knowledge of navigating the internet and how to communicate by email, you can sign up for the course.



About the Provider

White Hat Academy is an online learning company based in Kolkata, India. It mainly focuses on training students in pay-per-click (PPC) marketing, digital marketing, and search engine optimisation. Its faculty of industrial gurus and Google-certified professionals provide students with world-class and up-to-date knowledge in the field of digital marketing.

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User Reviews

· October 31, 2018

For just $55, this course very much exceeded my expectations. The instructors are very good teachers and they've created a valuable resource here.

· October 17, 2018

Decent option for those on a budget. Although I thought the Indian instructors weren’t all that clear and there definitely could’ve been more content

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