High-Performance Content Marketing – Course by MarketingProfs University

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Level: Beginner
Duration: NA
Delivery: Online
Certification: Yes
Cost: 595
Course Provider: MarketingProfs University

Overview

The challenge with content marketing is creating content that is always fresh and engaging. MarketingProfs University’s High-Performance Content Marketing course shows content marketers ideas and techniques that will allow them to create campaigns that excite and produces exceptional results.

Training Course Content

The High-Performance Content Marketing course offers practical tools and tips on creating great content. Participants will learn how to conceptualise, plan, and execute an economical and sustainable content marketing program that can be tailored to their organisation’s size or budget. It is divided into 12 classes that discuss the following subjects:

  • Create More Compelling Content Using a Custom Content Architecture
  • Defining Your Audience, From Simple Segments to Perfect Personas
  • How to Plan and Build a Can’t-Fail Content Marketing Strategy
  • How to Conduct a Content Audit and Assess Content Needs
  • I Have No Idea: How to Generate Fresh Ideas for Content Marketing
  • Once Upon a Time: Why Content Marketers Need to Tell Stories
  • The Power of Connection: Create Content That People and Marketers Love
  • How to Create Content That Sells
  • The Power of Visual Content
  • 10X Content Production for Teams of All Sizes
  • How to Plan Your Core Strength Content Strategy
  • How to Map Content Marketing Objectives to Trackable Metrics

 

Registering to the course also gives participants access to two Best of MarketingProfs classes:

  • Writers Need to Know Content Trends, Too
  • How to Write Compelling Content About Boring Topics

 

In addition, participants receive these additional course materials:

  • MarketingProfs How-To Guide—Pump Up the Volume: How to Create a High-Frequency Content Development System
  • PRO Seminar: How to Adapt: Creating a Content Strategy for Mobile
  • PRO Seminar: The Content Formula: How to Create and Measure Content That Converts
  • Take 10 Video Tutorial: Eight Steps to Making Great Smartphone Videos
  • Take 10 Video Tutorial: Nine Things to Remove From Your Website
  • Plus, two popular bonus classes handpicked from previous courses

 

The entire 12-class course may be accessed for 12 months. Each class is 30–40 minutes long and can be accessed using a computer or a mobile device. Aside from the class lecture shown via streaming media, other course materials include a PDF slide deck, an MP3 audio version of the lecture, and PDF class notes. Participants who complete the course and pass all the quizzes can then download a certificate of completion.

Who Is It For?

The course is ideal for marketers who want to create powerful and effective content marketing campaigns.

Cost

595

About the Provider

MarketingProfs University offer practical, hands-on online seminars to it PRO members. To date, they have conducted over 200 seminars featuring different topics and speakers. These seminars introduce members to the latest marketing strategies, tactics, tools, and trends, helping them master everything they need to know about a certain topic.

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User Reviews

Ben
· October 17, 2018

Very useful information for a content marketing newbie like myself. Learned a ton of useful tips and tricks that has already led to growth in my business.

Raquel
· October 15, 2018

Solid intro into content marketing. This course helps you every step of the way. From developing a target audience through to conducting content audits and creating content that sells, I got good value from it.

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