How Retargeting Works–The Complete Guide To Retargeting Ads!

I’m going to explain exactly how retargeting works from a technological perspective, and I’m going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors’ browsers which allows your retargeting platform to follow that user around the internet.

Cookies are dropped on your visitors’ browser through a little piece of code that you put on your site, often referred to as a pixel. If you’re remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you’re remarketing with Adroll, then Adroll will supply their cookie for you to place on their site.

All this talk of cookies, pixels and tracking codes may sound complex, but in fact it’s really easy to learn once you get the hang of it. The technology isn’t the important part of this course …. what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.

• Profitably set up, manage and optimize professional retargeting campaignis
• Use advanced retargeting techniques to stay in front of your most engaged website traffic
• Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
• Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
• Deploy your remarketing and retargeting tags through Google Tag Manager
• Understand what retargeting is and how it works
• Understand the technology underlying every retargeting and remarketing campaign on the web
• Choose which website visitors you want to spend money retargeting to, and which ones you don’t
• Understand your website visitors psychologically, and understand where they are in the funnel
• Plan your retargeting lists and audiences to maximize profit
• Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
• Use Google AdWords to set up and manage your retargeting campaigns
• Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
• Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
• How to use affinity audiences and in-market segments to enhance your retargeting campaigns
• How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

• This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
• This course is for you if you know that retargeting works, but haven’t been able to make it successful for your company
• This course is for you if you’re interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
• This course is for your if you’re an entrepenuer that needs to drive a high level of engagement to your brands and products
• This course is for you if you’re a business owner that needs their website to convert more and you’re ready to explore retargeting ads
• If you’ve heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course
• This course is NOT for you if you’re not serious about your website traffic