HubSpot offers this free course in content marketing, structured into 10 classes covering storytelling, effective writing, content frameworks, long-term planning, repurposing, promotion and analytics, with an exam-based certification.
In 4+ hours, a HubSpot instructor will teach you how to build a scalable, repeatable process for creating and promoting content that converts. You will learn how to generate content ideas, how to plan your content strategy and implement it across all relevant channels, how to promote your content so it draws in more customers, how to analyse your performance and ROI, and how to repurpose content intelligently and effectively.
You’ll learn how to create realistic goals for your audience, also known as buyer personas; how to perform an audit that will help identify content needs and gaps to build a helpful, relevant journey for your personas, as well as how to create your content compass. Then you will learn about how much time you should spend creating content (about 40%) and how much time promoting it (about 60% of your time).
Since promotion is such a big part of content marketing, you get a specific class teaching you how to promote content through your distribution channels, like email and social media, and also specific tactics on how to promote your content to make sure you’re effective in approach. Another essential class covers various metrics and data points to track and measure to see whether or not your initiatives are successful.
A 60-question multiple choice exam, with 45 correct answers, gets you a HubSpot certificatein content marketing.
Beginners interested in learning about content marketing; anyone contemplating a career in this field; bloggers or small business owners looking to give their online presence a boost.
With 34,000 customers in 90+ countries and 3,400 agency partners, HubSpot is one of the best known names in digital marketing. They are a developer of software products for inbound marketing (a name they coined) and sales. The company was founded by Brian Halligan and Dharmesh Shah in 2006, at MIT, to provide a better experience for the users and better ROI for marketers, through improved tools for social media marketing, content management, web analytics and search engine optimization.