An online course that gives you the ins and outs of Content Marketing through 13 sessions + on-demand video courses on topics, from keyword research to personae, social media content, SEO content, visual content, storytelling and more.
Building content is a huge undertaking and it all starts with your content strategy. You’ll learn how to create your content marketing strategy to ensure that your overall marketing objectives are aligned with the content you will be creating. You get 6 months of full access that lets you watch & re-watch the sessions to make sure you grasp all the information provided in the training videos, from the key steps and factors in building your content marketing strategy to content promotion and distribution across the relevant channels for your business.
The course also offers a certificate of achievement and a badge that you can display on your resume or website.
For digital marketers interested in a better grasp of content marketing, as well as for bloggers and start-up or small business owners looking to enhance their online presence.
Instant E-Training is a recommended training provider of SEMPO (a global non-profit association with members across the globe in over 28 countries). They are based out of Chicago, Illinois, organize web conferences and provide webinars, certification and training programs in all areas of digital marketing such as Social Media, Search Engine Optimization, Content Marketing, PPC, Web Analytics and other marketplace critical digital skills. Website membership comes with industry-focused newsletters, access to video resources, a blog and more.
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Little bit pricey but the course does give a good intro to content marketing. With 6 months of full access, you’ll be able to engage with the content at your own pace.