The course implements a Kaizen-centric approach to teaching the students to engage in a disruptive Digital Market Research process by traditional and next -generation projects,uncovering unmet as well as real-time, emerging market needs.
Digital Market Research Strategies emphasises the problem solving and critical thinking skills used to plan, as well as to implement and evaluate the results of online market research project deployments and data. Students will develop skills in several major instructional areas, including formulating a digital research design, data mining & collecting, reporting, analyzing market research data and evaluating research project results.
Students refine and utilise critical thinking skills to analyse a problem; plan, create, and execute a project plan; apply technology to acquire, organize, analyze and present information; apply sound theoretical principles and practices to a digital research project; create, organize, apply, and process information to derive results; choose ethical courses of action; identify activities and prioritize workflows based on time and resources; and utilize the combination of tradition / “Next Generation” Market Research technology and critical thinking skills to deliver valuable market research outcomes which create customer loyalty for the researching entity.
Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students only need to complete the assignment within one week and continue with another assignment in the following week.Students can apply for the completion certificate after finishing the class.
Marketing professionals, graduates, website owners, anyone interested in taking a disciplined approach to digital marketing
Michael L. Crawley, MBA, PMP has 20+ years of information technology experience. In addition, Michael has been engaged in internet, digital multimedia production, training, e-learning, gamification and e-Commerce project delivery since the inception of PC-based digital media technology.
Since 1998, eClasses.Org has provided the very best in online training to 200,000 web developers and other professionals. It offers a catalog of 80 online courses covering the breadth of Web work, from HTML to Flash; from CSS to XML. All classes are taught by fellow experts and working professionals in the field, offering an affordable and flexible learning solution with 4 Web certificate programs: web design, programming, IT, and business.
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