Jigsaw Academy Web Analytics Training Course

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Level: Advanced
Duration: 12 hours (6 months access)
Delivery: Online
Certification: Yes
Cost: $310
Course Provider: Jigsaw Academy

Overview

A self-paced 12-hour video course and pack of resources – reference materials, handouts, transcripts, forums – with 6 months access to teach you to analyze your company’s e-commerce data and assess the performance of your online business.

To best take advantage of this course, you will need access to Microsoft Excel and Google Analytics, as well as a basic understanding of business indicators like revenue, margins, & profitability, and business functions like sales, marketing & customer relationship. The course will go into numerous details pertaining to real-world business needs and challenges, requiring from students active engagement to come up with the right tools and strategies to promote customer retention, brand reinforcement or qualitative brad differentation, and learn how to allocate budgets to different marketing channels.

The course duration is a recommended 8 weeks, however you can study at your own pace within the 6 months. Questions and queries can be addressed to the Jigsaw faculty via email, phone or chat for this duration.

Training Course Content

Seven modules with a total of 12 hours of teaching content; 6-months’ access to a cloud-based solution, for hands-on experience with real-life business data using analytical tools; online resources, transcripts, forums and faculty support via email, phone or chat.

Teaching content includes:

MODULE 01

  • Introduction to Web Analytics, Strategy & Implementation

 

MODULE 02

  • Measurement Model & KPIs

 

MODULE 03

  • Data Coverage & Capture

 

MODULE 04

  • Data Accuracy & Integration

 

MODULE 05

  • Reporting & Analysis

 

MODULE 06

  • Interpretation of Reports/Analysis

 

MODULE 07

  • Challenges and Opportunities

Who Is It For?

This course is designed for professionals assessing the performance of online businesses and students planning careers in online retail, digital marketing and sales.

Cost

$310

About the Provider

Bangalore-based Jigsaw Academy was started in 2011 by Gaurav Vohra and Sarita Digumarti and quickly grew to a well-respected Indian authority in e-learning. They were brought together by their shared passion for data and their belief in the power of analytics and Big Data to change the way not just industries, but individuals could work. They offer video courses in Big Data, Data Sciences, Machine Learning, Business Analysis, Apache, MongoDB, Visual Basic and more.

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