Seven modules and 2 bonus courses on the basics of SEO, e-commerce and localization, plus group calls, worksheets, video and pdf resources give students everything they need, from the theory to the best tools to gain data-driven insights.
Participants get access to well-structured videos and resources, with bonuses explaining how to optimise your online shop and how to make your business visible to the relevant audience. The instructor assists participants in group calls and is active in the Facebook group. If they cannot do the workload on time or participate in group calls, students are given ongoing access to videos and recorded calls.
The course has seven modules covering SEO fundamentals, doing keyword research to drive relevant traffic to your website, the importance and essentials of linkbuilding, fixing technical errors, making your website Google-friendly and providing the best content in order to rank higher and obtain more trust and visibility for search engines crawling your pages. The last course teaches students how to measure the performance of their improvements through traffic and sales data.
The bonus courses take a closer look at ecommerce optimisation and localizing your business via map listings like Google My Business.
From SEO fundamentals to keyword research, from linkbuilding and technical issues to SEO copywriting and content marketing, The Recipe for SEO Success is a very well reviewed course from a popular Australian copywriter and SEO expert.
Beginners getting into SEO and digital marketing; established digital marketers looking to improve; small business owners; copywriters; website owners and administrators
Upfront with a discount, or 3 installments
Kate Toon is an SEO expert, consultant, copywriter, trainer, podcaster and blogger with over twenty years’ experience in advertising and digital marketing.
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