Here you will learn to use Google Analytics to make the most of your online traffic by determining which content works, where your visitors came from, how long they stayed, which links they clicked, and where they went when they left.
With 24 hours of video content by Learning Cloud experts, students will be shown not just what matters for a business’s website, but also why, and how to track the content and strategies that work so they can duplicate them across their pages. As part of Leaning Cloud’s Information Technology courses, this introduction to Google Analytics explains how to track and generate traffic to your website, create reports, and analyze data with Google’s free, state-of-the-art Web analytics tools. No prior analytics experience is necessary, as the course starts from the basic principles and goes on to the most complex topics.
Beginners getting into the analytics side of digital marketing; established digital marketers looking to improve; small business owners; copywriters; website owners and administrators, anyone looking to track and measure online performance
Upfront & Payment Plans; Study support for Australian residents
The Learning Cloud claims to be inspired by the culture of a famous Design and Arts College in Paris, and aims to create an amazing student and learning experience as well.
With over 14 years in Vocational Education and Training and producing tens of thousands of graduates globally, the Australia-based Learning Cloud team asserts they have created something new, up-to-date, relevant and exciting with a modern educational philosophy.
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The instructor has a good teaching style with a clear voice. 24 hours of content really goes a long way towards covering web analytics in detail. Definitely catered more towards beginners, but still good value to be had for more experienced marketers.