Introduction to Google – Web Analytics Course by Learning Cloud

Level: Beginner
Duration: 24 hours, 12 months access
Delivery: Online
Certification: Yes
Cost: Not Provided
Course Provider: Learning Cloud


Here you will learn to use Google Analytics to make the most of your online traffic by determining which content works, where your visitors came from, how long they stayed, which links they clicked, and where they went when they left.

With 24 hours of video content by Learning Cloud experts, students will be shown not just what matters for a business’s website, but also why, and how to track the content and strategies that work so they can duplicate them across their pages. As part of Leaning Cloud’s Information Technology courses, this introduction to Google Analytics explains how to track and generate traffic to your website, create reports, and analyze data with Google’s free, state-of-the-art Web analytics tools. No prior analytics experience is necessary, as the course starts from the basic principles and goes on to the most complex topics.

Training Course Content

  • The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From the principles of analytics, setting up your Google Analytics account and getting the all-important code you’ll need to add to your website’s pages to begin tracking your visitors, you’ll learn everything you need to know to get everything you can from the data that Google Analytics provides. You’ll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Who Is It For?

Beginners getting into the analytics side of digital marketing; established digital marketers looking to improve; small business owners; copywriters; website owners and administrators, anyone looking to track and measure online performance


Not Provided

Payment Options

Upfront & Payment Plans; Study support for Australian residents

About the Provider

The Learning Cloud claims to be inspired by the culture of a famous Design and Arts College in Paris, and aims to create an amazing student and learning experience as well.

With over 14 years in Vocational Education and Training and producing tens of thousands of graduates globally, the Australia-based Learning Cloud team asserts they have created something new, up-to-date, relevant and exciting with a modern educational philosophy.

Rate this Course

All fields marked with red asterisks are required fields.

User Reviews

· October 15, 2018

The instructor has a good teaching style with a clear voice. 24 hours of content really goes a long way towards covering web analytics in detail. Definitely catered more towards beginners, but still good value to be had for more experienced marketers.

· October 17, 2018

Bit of an average course tbh. Thought the instructor was decent but would’ve hoped for a bit more actionable content. I felt as though there was too much fluff and this course could’ve been easily condensed in length.

Your compare list