One-on-one training on what SEO and SEM are, setting up a website, on-line and off-line SEO, plus many resources and help setting up various Google tools. Jodi Allbon combines SEO and Google tools training with a free website audit.
The course teaches you how to create a website that is easily discoverable by search engines by optimising each page for relevance and visibility. It begins by explaining the importance of setting up the right kind of website – from domain and brand name to hosting, anti-spam filters, good software, good servers etc. It then proceeds to discuss what SEO and SEM are, the importance of good, consistent and responsive web design and moves on to the content of your online presence, from grammatically correct text to html headers, alt text, relevant links and optimised video content.
Other fundamentals of SEO are explained further in the course: keyword research and the best tools for it, internal links and backlinks, how to increase your online visibility by participating in forums, blogging or writing comments, having a strong social media presence, writing articles for repositories, joining site directories etc. The instructor recommends that you make the best use possible of Google Webmaster tools, Google My Business and Google Maps, as well as Bing’s equivalent tools, and that you get client reviews and stay up-to-date on SEO and SEM news, and keep active online.
This is a beginner-level course for small and medium business owners who want to imprve the ranking and visibility of their website and understand the essentials of SEO and SEM. Others who can benefit are copywriters, digital marketers, bloggers, content managers, website administrators.
$167 for 1 on 1 Training at the Brookvale office
$243 for training at your location
With over 12 years industry experience, Jodi Allbon, founder and director of Let’s Build a Website, has taught web design to small business owners and entrepreneurs in Australia, with a focus on WordPress. She then developed a personalised SEO/Google training course to show SEO enthusiasts how to make their website Google friendly to help get better search results for their website.