Advanced Content Marketing Certification Training Course by Market Motive

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Level: Not Provided
Duration: 25+ hours
Delivery: Online
Certification: Yes
Cost: 359
Course Provider: Market Motive

Overview

Master the many facets of Content Marketing by developing a deep understanding of customer psychology, demographics, tactics to engage users, and measuring content effectiveness for B2B, B2C, enterprise, for different marketing channels.

After this course, offered by Market Motive in partnership with Simplilearn, you will be able to write more engaging and high-quality content that resonates with your target audience across all your marketing and social channels.

Content Marketing has become a key to building brand equity, prospects, engagement, social validation and to driving conversions for your company. Simplilearn’s content marketing training course will train you on the advanced content marketing methods to achieve marketing objectives.

Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.

Training Course Content

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • What Is Content Marketing?
  • Identifying Prospects
  • Writing Messages and Creating Content
  • Getting Your Message Into the Media
  • Becoming an Industry Expert
  • Content Strategy & Challenges
  • Measuring Results
  • Blog Marketing
  • Social Media Marketing Channels
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing

Who Is It For?

Intermediate course for digital marketers interested in specializing in content marketing; bloggers; content marketers looking to update their knowledge; start-ups; website owners; students looking for additional sources of income.

Cost

359

About the Provider

The course instructor is Greg Jarboe, Content Marketing Faculty Chair, author of “YouTube and Video Marketing: An Hour a Day”, co-founder and President of SEO-PR, a leading digital marketing agency with a focus on content.

Market Motive courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing.

Their curriculum is licensed, white-labeled, and in use by Rutgers University, Benedictine University, The DMA (Direct Marketing Association), and dozens of other universities, training institutions, and colleges worldwide. Leading corporations that repeatedly invest in Market Motive certification for their teams include Microsoft, Dell, Adobe, Harvard Business Review, Motorola and more. The governments of the United States and United Kingdom have assessed and approved Market Motive courses for federal funds for career development.

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