This is an All-Access Expert Pass to 25 courses: 250+ hours of self-paced eLearning, plus downloadable workbooks, access to expert-moderated forums, a weekly live class, as well as access to a test and project to earn your Certificate.
Participants will develop comprehensive expertise and practical knowledge across all digital marketing disciplines in 8 advanced, 9 foundation, and 8 short courses. You will get to study on your own schedule, as quickly or as leisurely as your preference and schedule allow. Watch videos, do the recommended exercises, take the progress quizzes, and tackle the final test. If you pass, you earn your Practitioner Certification.
Master Certification courses are more rigidly scheduled, and you’re guided by your faculty member. You’ll study a single assigned module each week, and you’ll get personalized feedback on your weekly exercises. Plus, you’ll join in on a required live conference call (“Live Class”) each week to discuss your coursework with the faculty. You’ll take a final test, but you also need to complete a final real-world project to the satisfaction of the faculty to earn your Master Certification.
Each course can be taken as a stand-alone course in a certain field of digital marketing. Some are tailored to the learner’s level (foundation or advanced). The basic topics you will need to cover are the following:
Marketers, managers, business owners, professionals, and students who want to master digital marketing.
$299 / Month
$2,999 / Year
Each course is taught for Market Motive by an expert in that specific field. Market Motive courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing.
Their curriculum is licensed, white-labeled, and in use by Rutgers University, Benedictine University, The DMA (Direct Marketing Association), and dozens of other universities, training institutions, and colleges worldwide.
Leading corporations that repeatedly invest in Market Motive certification for their teams include Microsoft, Dell, Adobe, Harvard Business Review, Motorola and more. The governments of the United States and United Kingdom have assessed and approved Market Motive courses for federal funds for career development.