Digital Marketing Certified Associate Training – Course by Market Motive

Level: Beginner
Duration: 39+ Hours
Delivery: Online
Certification: Yes
Cost: 1499
Course Provider: Market Motive


An incredibly complex course covering all sub-domains of digital marketing in 8 core modules, plus additional projects and tools. 39+ hours of self-paced e-learning, 5 certifications & 4 projects will make you industry-ready in 6 weeks.

Master core digital domains like Search Engine Optimization, Social Media Marketing, Pay-Per- Click, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing. In addition to 8 core modules in this Digital Marketing course created by Simplilearn, you get tool- based training on Google Adwords, Google Analytics, Facebook, Twitter, and Youtube.

Digital Marketing has become essential for businesses to reach, engage and interact with their target audience and customer base. With 3.3Bn consumers already on the internet and projected global digital advertising spends of $278 billion by 2019, a career in digital marketing is a no brainer with 220+K job openings for qualified professionals.

Digital Marketing Certified Associate (DMCA) is designed to get you industry ready with practical project experience in all core digital marketing skills, and to help you obtain some of the industry’s most valuable digital marketing certifications. Internalize the 8 domains of digital marketing and master the 4 most critical tools required by every digital business. This training ensures you become a complete digital marketer with practical skills to join high quality digital marketing teams or execute your own digital marketing campaigns.

Digital Marketing Certified Associate Training will equip you with the practical skillset sought by the industry and serve as the launch pad for your digital marketing career. After this training you will be able to:

• Manage all aspects of Digital Marketing – SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
• Master Digital Marketing execution tools – Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
• Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
• Formulate, plan, and execute effective Digital Marketing campaigns
• Prepare for top digital marketing certification exams like the OMCA, along with Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications

Training Course Content

  • 48 hours of Instructor led training
  • Access to 10+ batches for 90 days
  • 39 hours of e-learning content for 180 days
  • 40+ hours of real life project work


Topics covered in the training include:


  • Foundations – Search Engine Optimization (SEO)
  • Foundations – Pay Per Click (PPC)
  • Foundations – Social Media
  • Foundations – Content Marketing
  • Foundations – Mobile Marketing
  • Foundations – Email Marketing
  • Foundations – Conversion Optimization
  • Foundations – Web Analytics
  • Tools – Google Analytics: Specific Techniques and Reports
  • Tools – Facebook Marketing and Advertising
  • Tools – YouTube and Video Marketing
  • Tools – Google AdWords Fundamentals
  • Digital Marketing Strategy


In this course, you will also work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.


  •  Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO,      and enable Google Analytics to analyze its performance.
  • Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
  • Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.
  • Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.

Who Is It For?

This training is best suited for those keen on building a career in Digital marketing and/or using digital marketing to achieve their business objectives. The course is well suited for traditional marketers, marketing consultants, and business owners/ entrepreneurs looking to add digital marketing to their skillset. The training is of great value to aspiring digital marketers looking to add industry skills to their resume and qualify for roles including Social Media Analyst, PPC Analyst, Digital Marketing Executive, Digital Marketing Manager, etc.



About the Provider

Matt Bailey, DMCA Faculty Chair, has taught at over 1,000 companies, Universities, conferences and workshops, including Rutgers University, Google, Disney, ABC, ESPN, Proctor and Gamble, and Johnson & Johnson. He is the best-selling author of “Internet Marketing an Hour a Day” and the founder and president of SiteLogic.

Matt and 7 other renowned faculty have created this course to get you job ready with a 360’ working knowledge of core digital marketing skills.

Market Motive courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing.

Their curriculum is licensed, white-labeled, and in use by Rutgers University, Benedictine University, The DMA (Direct Marketing Association), and dozens of other universities, training institutions, and colleges worldwide.

Leading corporations that repeatedly invest in Market Motive certification for their teams include Microsoft, Dell, Adobe, Harvard Business Review, Motorola and more. The governments of the United States and United Kingdom have assessed and approved Market Motive courses for federal funds for career development.

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User Reviews

· October 15, 2018

Provided some useful info to help me pass the Google Analytics exam. A bit pricey but there is a ton of content in there. Would recommend it if you’re looking to improve as a digital marketer.

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