A self-paced course with 25 hours of e-learning and tests, or access to an online classroom training of 5 4-hour classes focused on web and data analytics, with hands-on practice on basics from Social and content Analytics to Acquisition.
The Digital Analytics training will help you gain in-depth knowledge of the web analytics, social analytics and content analytics principles, show you the various analysis techniques that will help you extract data, connect the dots, and create data stories, as well as guide you through marketplace patterns and trends on aggregating and synthesising data across digital channels including email, social media, and web (Google Analytics platform, Google Digital Studio, Klipfolio and Tableau).
Your enrollment comes with one-year access to resources and video training.
Digital marketers looking to improve their analytics skills; anyone with some basic notions of analytics looking to make analytics a more efficient tools for their business.
Digital Analytics Faculty ChairStéphane Hamelteaches this class. Stéphane Hamel is a seasoned independent consultant in the field of digital analytics. Recognized as a Google Product Strategy Expert (2016) and considered one of the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has created the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool.
Market Motive courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing. Their curriculum is licensed, white-labeled, and in use by Rutgers University, Benedictine University, The DMA (Direct Marketing Association), and dozens of other universities, training institutions, and colleges worldwide.
Leading corporations that repeatedly invest in Market Motive certification for their teams include Microsoft, Dell, Adobe, Harvard Business Review, Motorola and more.
The governments of the United States and United Kingdom have assessed and approved Market Motive courses for federal funds for career development.