A free course from an authority in the field of digital marketing, Moz’s SEO course delivers seven comprehensive modules teaching students how to improve SEO in order to increase the traffic directed to their website by search engines.
The SEO Training Course by Moz will show you how to set up and deploy your search engine optimisation strategy according to the latest trends and algorithms; how to create demand for sites with small search volume; and how to perform an audit of your website to determine your needs. The instructor will take you through various technical issues like indexing, subfolders, subdomains, as well as the fundamental tools of SEO: keyword research and link-building.
One downside to the format is there is no downloadable material or glossary. However, unlike other courses that stop at discussing the fundamentals of SEO and basic strategies to improve SERP ranking and traffic, the course adds details on features snippets, converting goals into reportable metrics and proving the ROI of content campaigns.
As this is advertised as a beginner’s course, it can be taken by anyone interested in learning about SEO: content managers, digital marketers, small business owners, bloggers etc. Some of the terminology used may require the use of a glossary – or more advanced knowledge of SEO and digital marketing. However, the course is overall highly accessible and rich in information.
Moz is one of the best known marketing software companies and one of the largest online marketing communities, with almost one million digital marketers on its website from all over the world. It started as a marketing consultancy and turned into a software as a service company that delivers marketing analytics software and inbound marketing tools. Aiming to offer data-driven actionable insights to improve visibility online, Moz is also a provider of various digital marketing training courses, tutorials and educational resources.