An online certification course that shows you best practices, copywriting techniques, common content marketing mistakes, relationship building strategies, and how to use landing pages, A/B testing, and email opt-in strategies for success.
If you’re tired of creating content that doesn’t go anywhere, in this content marketing course you’ll learn proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, the instuctor will share specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.
Project 1: INCENTIVES — Give Them Something They Want
Breakout Session: Setting Up Your Email List
Project 2: USERS — Get To Know Your Audience Really Well
Project 3: CONTENT STRATEGY — From All The Things to Just The Right Things
Project 4: PROMOTION — Pitching, Publishing, and PR
Project 5: MAKING — Strategies for Writing, Storytelling, and Making
Project 6: POSITIONING — Headlines, Copywriting, and Getting Things to Go Viral.
Breakout Session: Making Design Decisions with Kristina Zmaic
Project 7: COMMUNICATING — Emails, Email Marketing, Drip Campaigns
Breakout Session: Growing Your Audience With Doug Logue
Project 8: ATTENTION & SALES — The Reason You’re Here.
Business owners who want to get more attention for their work; marketers looking to up their game; people looking to switch careers or expand their skillset; people looking for copywriting, storytelling, and content inspiration.
Sarah Peck teaches this course for the One Month e-learning company.
One Month was started by two teachers and self-learners who worked with thousands of students before deciding to start a company together. Their online training classes consist of the most entertaining, easy-to-follow video lessons with some of the best online teachers as well as on-demand mentors to answer questions or help you troubleshoot.
Their online courses largely feature technology-based courses: Ruby on Rails, HTML, CSS, Growth Hacking, iOS and Programming for Non-Programmers. They have more than 25,000 students, including employees from Google, Bloomberg L.P., Singularity University and the School of Visual Arts in New York City.
All fields marked with red asterisks are required fields.
The copywriting section of this course pays for the price itself. I strongly recommend it to anyone looking to improve their online marketing skills.