Content Marketing Course by Online Marketing Institute

Level: Beginner
Duration: Self-paced
Delivery: Online
Certification: N/A
Cost: 47
Course Provider: Online Marketing Institute


Less than a course, more of an online resource center for disciplined individuals looking to enrich their knowledge through self-study; this is a set of video lessons or conferences covering the essentials of content marketing.

With these resources, you will learn how to create content that attracts visitors, engages customers and converts prospects. OMI content marketing classes are great for both B2B and consum er-focused marketers who want to learn how to leverage a full arsenal of content marketing practices from blogging, hosting webinars and video production to podcasting and creating eBooks. You will learn from some of the most respected names in the industry. You need, however, to be motivated, disciplined, and find your own way across the many videos covering various aspects of content marketing.

Training Course Content

  • Leveraging UGC in Digital Marketing
  • Content Marketing Personas and Prospects
  • Implementing and Operating a Content Marketing Program
  • Conent Marketing Channels
  • Using Storytelling to Deliver Social Media Results
  • Content Marketing Consumer Insights
  • Personal Branding: ContentDistribution
  • Content Marketing Best Practices
  • Best Practices for Integrated Content Marketing and Social Media
  • Fundamentals of Business Blogging
  • How to Measure the ROI of Your Content Marketing
  • Opportunities in Content Marketing
  • How to Create a Content Segmentation Plan
  • Martech: Testing

Who Is It For?

Anyone with an interest in content marketing, digital marketing in general, and promoting their business. You need to be disciplined and able to pursue study on your own, as there is no instructor-led course structure or guidance across the platform.


Basic: 27/month

Pro: 47/month

Team and corporate rates available

About the Provider

Founded in 2007, the Online Marketing Institute has been involved in online education for over 10 years. OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

OMI hosts hundreds of instructors covering hundreds of topics, at every level, for every business type, on every continent in over 70 cities worldwide.

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User Reviews

· October 31, 2018

Good value for money if you're just starting out. Definitely not for advanced marketers.

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