Web Analytics Certification Course by Online Marketing Institute

Level: Not Provided
Duration: 13 lessons
Delivery: Online
Certification: Yes
Cost: 859
Course Provider: Online Marketing Institute


The course consists of 13 video lessons of varying length covering analytics, from selecting the best analytics program for your needs to comparing and contrasting data from various sources and understanding visitor behaviour.

The lessons put together by the California-based Online Marketing Institute help you differentiate between Google Analytics, WebTrends, CoreMetrics, and SiteCatalyst, understand the importance of identifying actionable KPIs, track your target audience, test campaigns, develop useful reports, gain insight into visitor preferences and behavior, compare and contrast data collected from Google Analytics, DART, and more to find the data you can trust, and understand data collection methods.

There is a growing demand for web analytics professionals that know what to measure and how to interpret the data for companies of all sizes and industries. In association with leading research firms and industry associations, the Online Marketing Institute has developed practical web analytics and measurement training and professional guidance on how to implement proper tracking and measure and analyze data to optimize your website and marketing campaigns to improve ROI.

With this course, you will develop a strong understanding of analytics, including tools and strategies to reach marketing and revenue goals, and you will receive analytics credentials and valuable skills that can help you be recognized and get hired.

Training Course Content

  • Leveraging Analytics
  • Assembling Your Analytics Toolkit
  • Defining KPIs
  • Collecting Data You Can Trust
  • Gaining Insight from Your Data
  • Analytics for Websites: Content and Online Search
  • Analytics for Websites: Conversions, Scenarios, and Navigation
  • Analytics for Websites: Traffic and Visitor Segmentation
  • Testing, Behavioral Analytics and Metrics Best Practices
  • How to Avoid 6 Common Analytics Pitfalls
  • 10 A/B Test Studies
  • How to Create Web Analytics Dashboards
  • Attitudinal Analytics

Who Is It For?

Website owners, digital marketers, bloggers, start-ups, anyone interested in improving their brand’s online performance.



Payment Options

Upfront or 3 monthly installments

About the Provider

Founded in 2007, the Online Marketing Institute has been involved in online education for over 10 years. OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

OMI hosts hundreds of instructors covering hundreds of topics, at every level, for every business type, on every continent in over 70 cities worldwide.

Rate this Article

All fields marked with red asterisks are required fields.

User Reviews

· October 15, 2018

This course is run by a very professional American organisation and will run you through everything you need to know from a web analytics perspective. There are 13 in-depth lessons that give you a great foundational knowledge on the topic. Google Analytics and Web Trends are such vital programs that can give you a huge lift over competitors when implemented correctly. For any digital marketers struggling with the analytics side of things, this course presents the info in an engaging and beginner-friendly way.

· November 8, 2018

Great course for business analysts like myself.

Your compare list